Does your company have a LinkedIn company profile?
Just yesterday we established our company profile going in line with launching our new and refreshing image.
I have been a LinkedIn user for many years and by registering CIMA IT Solutions I quickly saw benefits of having a Company LinkedIn Profile.
The company profile is accessible from each company employee’s individual profile.
So every employee a company has on LinkedIn will increase the reach and brand recognition of that company.
2. Job Board
Each company profile has an area to post careers and/or jobs.
Instead of a company using a job board they can directly post on LinkedIn and it increases significantly the exposure to possible candidates.
3. Validating actual employees
Many recruiters and companies take LinkedIn as a reliable source. Every company should keep an eye out on people posting relationships with them online.
The profile allows employees with your companies domain email to sign up. I am not sure how it works when the employee leaves but at least there is a filter for an employee to sign up.
Other features relating employees include:
- Employee Directory
- Communication of organizational changes such as promotions.
4. Another Channel to promote your business and create relationships.
Having a company profile in LinkedIn also acts as a beacon for possible leads and opportunities.
This can also serve as a main place to promote your services and products.
The profile also includes key company statistics and a quick overview of your company.
Each profile also allows you to link a twitter account so Twitter conversations are posted on the profile. This can increase the amount of conversations and followers on twitter by cross-polinating contacts from LinkedIn to twitter.
If you are new on linked in feel free to connect with me http://pr.linkedin.com/in/raulcolon. ( it is helpful if you let me know that you came through this blog post).
What other benefits to creating a LinkedIn Profile do you see?
Do you see any disadvantages?