5 Benefits of a LinkedIn Company Profile

Does your company have a LinkedIn company profile?

Just yesterday we established our company profile going in line with launching our new and refreshing image.

I have been a LinkedIn user for many years and by registering CIMA IT Solutions I quickly saw benefits of having a Company LinkedIn Profile.

1. Accessibility

The company profile is accessible from each company employee’s individual profile.

So every employee a company has on LinkedIn will increase the reach and brand recognition of that company.

2. Job Board

Each company profile has an area to post careers and/or jobs.

Instead of a company using a job board they can directly post on LinkedIn and it increases significantly the exposure to possible candidates.

3. Validating actual employees

Many recruiters and companies take LinkedIn as a reliable source. Every company should keep an eye out on people posting relationships with them online.

The profile allows employees with your companies domain email to sign up. I am not sure how it works when the employee leaves but at least there is a filter for an employee to sign up.

Other features relating employees include:

Employee Directory
Communication of organizational changes such as promotions.

4. Another Channel to promote your business and create relationships.

Having a company profile in LinkedIn also acts as a beacon for possible leads and opportunities.

This can also serve as a main place to promote your services and products.

The profile also includes key company statistics and a quick overview of your company.

5. Conversations

Each profile also allows you to link a twitter account so Twitter conversations are posted on the profile. This can increase the amount of conversations and followers on twitter by cross-polinating contacts from LinkedIn to twitter.

If you are new on linked in feel free to connect with me http://pr.linkedin.com/in/raulcolon. ( it is helpful if you let me know that you came through this blog post).

What other benefits to creating a LinkedIn Profile do you see?

Do you see any disadvantages?

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http://twitter.com/GJDMediaLLC Gregory Drejza

Thanks for the great article, I have passed it on to others. Do you know how to remove people who say they are employees on a LinkedIn Company profile, but are truly not employees?
- http://raulcolon.net Raul Colon
  
  Thanks for stopping by.
  
  I recommend yo to report the user to linked in if the person is truly not an employee. If it was the case the person use to work for the company send them a message and a reminder to update their status.
  
  best regards
http://www.facebook.com/aynex Aynex Mercado

Do you know how to get Twitter updates in LinkedIn company pages? It was doing it before but it stopped. Did they removed it?
- http://raulcolon.net Raul Colon
  
  Aynex,
  
  Are you talking about the feed that was used with a twitter search function or when you tied your account to a twitter account?
Christine Haigh

I am trying to setup my Company Linkedin Page to feed my twitter posts- is this possible?
- http://raulcolon.net Raul Colon
  
  Christine,
  
  Are you talking about your Twitter posts on Linkedin?
  
  We would recommend making sure your blog posts are also popping up so you can direct traffic from the Linkedin to your Page.