Broadcasting equals less Engagement

Many business accounts are constantly Broadcasting their sales, accomplishments, product features, company news, and anything they can find about themselves that appears to be interesting to them. When people broadcast a message it is mainly to attract the masses not focusing on quality. Something I have found through social media is that the more you broadcast the less interaction you get.

I have outlined the reasons why some twitter business users end up broadcasting and end up with little or no interactions.

Self-Promoting products, services, and company

Many twitter business users that are new to twitter create accounts and immediately start sending messages about there products, services, and other information relevant to company and interests. I have even seen a few that go after users and beg or harass them to follow them.

Most of these users also lack interaction with other users. On the other side they feel that everyone should learn about there company but they don’t take the time to learn about the others. They fail greatly in not looking for the interests of their community and clients.

Sharing Accomplishments

It is human nature to feel you need to be recognized for your accomplishments. A good example of people that want to be recognized are the so called Social Media Experts which share a collection of names such as Guru, Evangelist, Kings, and Queen. One of the terms still up for grabs is “Swami” for those of you who want to make the recommendation to these experts feel free to recommend it to them. They are constantly bragging that they have a certain klout score or have to announce how many followers they just gained. What they don’t realize is that other people take there perspective they really don’t care about how many followers you have they are to worried about their own.

Let other people share your accomplishments you will get better results. If you feel like sharing something find a polite way to share it but don’t bombard your users with your constant accomplishments.

Hoarding Followers

When I started using twitter I confused it with other social networks. I remember when I used ICQ in the late 90’s where my objective was trying to get in contact with as much people possible just to be able to keep multiple conversations all the time.

Twitter is a micro-blogging portal very different from others in social media. It is key that you earn your following and focus on quality of contacts. The more interested your followers are to your tweets the more probable is that they can be advocates of your message or thoughts (and maybe later on your company and services).

Always look for contacts that have things in common. Many people start adding people randomly in hopes to get someone to follow them back. Even if they follow you most people might not even read your tweets. By interacting with the people you have and really taking care of your audience you will start building a community that will be well worth waiting for your follower count to rise organically.

More Attention

There are no many ways to call attention to yourself. But something you need to keep in mind is that you can do it in a negative or a positive way. People that try to hard end up sharing a negative image. When you are using twitter and/or other social media platforms it should be with the purpose of establishing relationships. To increase the opportunities to establish those relationships you should do a great job at projecting a clean and positive image.

If you need some help on getting attention to attract clients in a positive way @jimkukral’sAttention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue.

In what ways do you interact with your online communities?

How are you going to increase interaction and eliminate Broadcasting?