SESSION OVERVIEW: The session will focus on Communispace’s Hispanic Identity Project, a research project conducted to better understand the growing U.S. Hispanic population, and its findings.

The Hispanic Identity Project’s research findings will help companies better understand and engage with the Hispanic market via online communities in the U.S., and tap into the business opportunity this growing market represents.

The new partnership between Communispace and Starcom MediaVest to create on a new online Hispanic community will also be covered.

MODERATOR:
Raúl J. Colón, Co-founder, President of CIMA IT Solutions Corp
PRESENTER:
Manila Austin, Ph.D., Director of Research at Communispace
Maria Vasallo, Community Manager, Communispace

SESSION OVERVIEW: Developing Hispanic corporate web sites has radically changed in an era where Latino Internet and mobile usage trends show that Hispanics are highly engaged, heavy users of social media.

In this panel session led by Joe Kutchera, author of “Latino Link: Building Brands Online with Hispanic Communities and Content” , you’ll learn how some leading corporations are transforming their Hispanic web sites and other digital properties to make them more engaging and culturally customized. Attendees will discover why the Digital Divide is practically over and they’ll hear why and how online content initiatives can drive measurable results among Hispanics.

MODERATOR: Raúl J. Colón, Co-founder, President of CIMA IT Solutions Corp
Panelists include:
· Dave Rodriguez, Marketing Manager, Ford
· Joe Kutchera, Director of Digital Marketing, Acento agency
· John Vojtush, President/COO, Stone Crossing Solutions

SESSION OVERVIEW: Next to Facebook, Twitter is the social media of choice for most U.S. Hispanics but brands and agencies are still struggling with how to effectively use Twitter to build communities and engage with Latinos. If this describes your predicament, this is the session you’ve been waiting for!

Join Twitter Latino thought leader Louis Pagan, managing partner of Hispanicize and co-founder of LATISM, as he takes you on a detailed guided tour through everything you need to know to become a confident, community building brand on Twitter Latino.

Join Hispanicize managing partner and LATISM co-founder Louis Pagan, one of the nation’s best known Twitter Latino masters, show you the tricks of the trade as he gets granular on every best practice you need to use to become a Twitter Latino champion.

PRESENTERS:

Louis Pagan, managing partner of Hispanicize and co-founder of LATISM
Raúl J. Colón, Co-founder, President of CIMA IT Solutions Corp