Every year we try to come up with new ideas to implement for our business and come up with new projects to help us create more connections with people who might have the same interests.
As a small business, instituting new projects or revisiting old ones and putting a different spin on them has helped us maintain our heads above water when the well has run dry. At the end of last year, Raul decided that we were going to do small brainstorming sessions after various small business people asked him for some advice about projects they wanted to get off the ground.
Brain Drain Game
Raul gets countless of calls from friends and acquaintances that want to do what we call brain drain; pick your brain for ideas, go forth with them, and never contact Raul or myself to know if they were successful.
After many years of playing the brain drain game, we decided to start creating sessions that would serve many purposes.
One purpose would be to help individuals with an ongoing or new project that needed a creative or disruptive way of tackling the obstacles they were facing to get the project off the ground.
The Right Technology
A second purpose was to push entrepreneurs and small business owners to identify the right type of technology and platforms where they can connect with other like-minded individuals.
Getting the momentum going
Lastly, our goal is to also see these projects, through brainstorming sessions, come to fruition and have the small business owner state the success of the project.
Our First Sweet Session
Just recently a small business owner whose wife set up a cupcake, cake, and events company called, Dolce Maria’s Sweet Creations, approached Raúl for a Brainstorming session. We offered four brainstorming packages and they immediately scheduled a session the same week.
Once the session commenced, many ideas flowed between Raul and the client. As the session drew to a close, the clients appeared pleased with the key observations and recommendations offered.
The key objective was for the small business owner to see their value proposition in the services and product they are providing.
Creating a Road Map
To close off the small project we sent a roadmap in the form of a document covering:
- Overall objectives
- Accomplishments met within the session
- Primary and Secondary next Steps
- Online, Communications, and Business Recommendations
- Assistance with Pricing Strategy
- Recommended Reading
- Tips on using Images on Instagram and Pinterest
We would love to help you make those small or big ideas in your head into successful projects and businesses. Contact us directly.