I have heard many people ask different people how often they should update there blog. I use to have that question until I had the opportunity to see the following speech by the awesome @unmarketing author of UnMarketing: Stop Marketing. Start Engaging.(affiliate link) at the Inbound Marketing Summit last October in Massachusets.
If you really want to get an overview of how you should handle your blog I recommend you to watch this video on @unmarketing’s presentation. ( I would Recommend you to go to minute 12 unless you want to see the whole video)
Here are our recommendations on how often to update your corporate blog:
When you have something interesting to share with more than one person! On many occasions we go through the trouble of reciting the same event or information over and over again with clients. If you create a post you allow many people to have access to it and those who are interested can get as much detail as they want.
If you have something that is valuable to your community! On multiple occasions I run into many resources like videos, articles posts, and experiences I know my community would take advantage. If that is the case you should definitely create a blog post.
When you have the time! Many people create schedule on blogging and if you need to do that that is fine but in my case I try to write when I have the time. My main goals in life is primarily my family and second growing my business. If I stop focusing on the clients I have acquired because I have to post something on my blog I will start getting into trouble very quickly. The same goes with not taking care of family and friends. Try to make time to blog but if you are too busy then you should definitely leave it for another occasion.
If you have an Event you should write a blog post about it. It is key that you write a post previous to the event preferably with a significant amount of time to get those who might be interested in the event engaged. During the event it is good if you provide resources for people to use especially if it is a multiple day event. Posting schedules, pictures and videos can actually increase the reach of your event outside of those who are attending. After the event it is a great opportunity to get your attendees engaged and set up the stage for the next event making them part of your community.
When YOU can create an Awesome Post! In the words of @unmarketing the best time to update your blog is when you have something Awesome to post. If you go to his blog un-marketing.com he posts periodically with no set schedule.