We where present at #SXSW and had the opportunity to experience it from a Small Business point of view. Different to other smaller conferences focused on many of the same subjects, I can clearly say that if you are a Small Business Owner the environment of #SXSW makes you feel right at home.
There were sessions focused the small business owners in mind. There were also great people attending the event, who wanted to get to know you as a person first.
Benefits of Being at #SXSW
Some of the clear Benefits we received as a small business were the following.
1. Access to a Large Network
Tapping into a Large Network of Quality People with common interests without measuring how big your organization is or who you are. Giving you the opportunity to meet people from various professional levels from different types of organizations.
2. Pool of Ideas
Many people together exchanging ideas from various perspectives. You had developers, marketers, bloggers, and people from various walks of life sharing their experience from their point of view.
Refreshing your current efforts. It might be frustrating to get things done when you have individuals or a group of people that don’t get what you do. Based on conversations and interactions, new ideas will arise helping you take a new approach at something that you have probably been frustrated about.
4. Experience Latest Tech Tools
It can also help you find new tools and gadgets. I usually end up learning about the most practical and cost effective gadgets and applications when I am surrounded around peers who have been using them. I end up getting tools that are better and faster at getting things done than what I might be currently using. A good example of interesting apps I was recommended during #SXSW were Beluga and Liveshare which I learned at a party sponsored by their creator Cooliris.
5. New Relationships
Extending your network with stronger relationships. It is not the same to meet someone online than meeting them in person and continuing the conversation online. Every time I have met someone in person and later on reached out to them online I created great relationships.
Did we miss any other benefits of going to a conference like SXSW?