A question was posed in one of the groups that I participate in on-line; “How do you measure online influence?” to which I replied that tools such as Klout do not influence me. What will influence me to visit a person’s or company’ website is the content that is relevant to me.
We have all heard the adage that “Content is King” and this is relevant as small and large business delve into social platforms or decide to create a website. The content that is published on a website or posted on a social platform has to be captivating for me to read or research. Sometimes the titles of certain posts can be misleading and when I read the content, I feel that I have wasted my time. At this time in my life I am a new mom. Content shared on social platforms about nursing, toy recalls, or parenting tips is going to be of interest to me. This may lead me into forwarding the information to other new parents and I might even leave a comment on the company or person’s site.
When researching content for our clients such as the Puerto Rican Parade of Fairfield County, news, history, events, or facts about Puerto Rico posted in a twitter feed, will pique my curiosity and I will read the content to see how relevant it is for their community to read.
How does one post quality content to capture the attention of a new client and keep the old ones coming back?
Relevancy: It has to be relevant to a group of people that may have vast interests with one goal in mind at the moment you post information on a twitter feed or Facebook page. Food always draws the attention of many folks with a wide variety of tastes. Our client Archipielago has a menu for those who are looking for an entrée that is meat, fish, or vegetarian based.
Resolve an Issue: The content in a website has to also resolve an issue. Our friends at TropicalBloomPR wrote an article about how to keep your pets away from eating plants or digging up a garden. They provided an eco-friendly and harmless solution to persuade your pets to play somewhere else.
Sparks Debate: The ideas you convey in an article are not going to strike a chord with certain people. There are going to be people that agree with what you write and others that will have a totally different opinion. If you can spark a healthy debate without insults, then you know that the content you have written is being talked about. On RaulColon.net, Raul wrote about how Fragile the iPad2 is and the incident that occurred when his fell on the ground and the screen cracked. Some people were sympathetic to what happened, while others who are not Apple fans gave their opinions about his mistake in buying such an expensive item.
Shared with others: Once the person feels that the content has solved their issue and is relevant to them, they will have the urge to share it with others. I wrote a post about going Vegetarian during Lenten Season on VegLatino.com. I knew that the title, content, and suggestions written about was going to be forwarded to those who are Catholic, Vegetarian, and people looking for a solution to the issue of preparing a meatless meal on Fridays. I had quite a few comments on Facebook about the article and it was even shared on another site called The News Taco.
Quality content on your website might be relevant to one person and might not be for someone else. Always keep in mind how you will fulfill your client’s basic needs and how you will attract new ones.
What is your interpretation of quality content?
What factors draw you to comment on a post where the content has been relevant to your specific needs?
photo credit by ragnar1984