As a small business we are always trying to find ways to be lean enough to make changes to keep our business running in different business cycles.
We are constantly changing our menu offering in areas where we might be able to serve our old clients better and attract new clients. Some of these new services pop up as ideas when we listen to our clients and audience.
Our First Client
Our first translation services customer for was John Jantsch (Author of Duct Tape Marketing and The Referral Engine: Teaching Your Business to Market Itself – affiliate link). John needed some legal documents translated from English to Spanish. Thanks to our friend @mark_hayward we where able to identify the opportunity and find a resource in our network of partners that could deliver a quality legal document translated in Spanish.
I did use my good friend Chris Brogan as a reference for that small job, and Chris identified the opportunity of offering translation services from English to Spanish and vice versa. This was a great idea since we offer services where we communicate and create content in multiple languages.
Implementing the Idea
After weeks of planning, identifying resources, and getting things in order, I can gladly say that we executed on Chris Brogan’s advice by adding translation into our services menu.
Thankfully we have great resources as friends and supporters of CIMA IT Solutions. This increases the opportunities for us to serve our clients better and helps us build our business organically.
How do you identify when a New Service is needed?
Do you keep your service menu fresh?