As the holidays approach us we see many people creating content about celebrating Christmas, Chanukah, Kwanzaa, Christmas Giveaways, and Christmas Cookie Recipe Bake-offs. Everyone wants to create a list of the Top 10, Top 50, Top 100 blogs, websites, and influential people of the year to drive those people mentioned to the source that names them. What better way to get people to visit your website than mentioning them as the best at a specific genre?
Where are you announcing your events or latest news? What about your holiday party that your company or organization will be hosting as you invite your community of readers and members to join you?
I see many folks using social networks such as Facebook, Twitter, and Google + to make sure everyone reads their holiday experiences. But these networks shouldn’t be your main source of imparting information to your clients or community members. What would happen if these social networks all of a sudden stopped working? How are you going to get information to your readers if you are solely making social networks your home?
Networks and Platforms Should Complement Your Website
Your company needs to make sure that these networks compliment your website which should be your home everyday and not just for the holidays. What we do for our customers at CIMA is create a website that you can call your home.
A Place Where People Can Find You
When customers look for your company or organization, they are going to see if there is a website first. These days one of the first questions we ask people we encounter who state they are a small to medium sized business or organization is the name of their website. It amazes me how many companies don’t have a permanent home where customers can learn more about their product and services.
If you are a small to medium sized business, you need to make sure you have a website to let people know that your brand exists. We also see the other side where small to medium sized companies have a website but it is deadspace or looks outdated. Information has not been updated and the commitment to create content just isn’t there. At CIMA we have created content for our customers. But who knows your business better than you?
One of our clients, RomyBaez.com, sells car insurance, life insurance, and business insurance along with other types of insurance. In his latest blog post, he writes about the importance of having vital insurance information before you purchase a car. The website was made for those looking for all types of insurances in Puerto Rico, created with content in Spanish, and is his homebase for returning and new clients. As a small business, Romy was conscious of having a website where his potential clients could contact him for a quote. Can you upload important documents for your clients to download on Twitter? I have not seen that feature at all.
Although it is great to use social networks to update information about what your company or organization will be doing for the holidays, don’t forget that a website created by our team will celebrate with you everyday of the year.