As a small business we are always trying to keep track of our expenses and save money for those days that might be extra rainy. As advisors to other small business owners, we are always providing cost effective methods for advertising to obtain new or returning clients.
Filling a Void for Slower Times of the Year
Our latest client, Fit911 Studio’s owner Andres Vazquez was looking to fill a void for those clients who go away on vacation during the holiday month of December. If you have ever frequented Puerto Rico during the holiday season, things don’t get back to normal until after January 6th .
We talked about several options with him and he brought up using Groupon to offer some packages for new clients. We were talking to another person who had used Groupon to sell some pastries and she explained how it was more costly than profitable. We relayed this information to Andres and we suggested using Facebook ads to obtain those new clients.
Facebook Ad and the Ultimate Payoff
He gave us the permission to create the ads, and ultimately he gained 15 clients; five more than he had hoped for during this slow period. Four options were offered to individuals looking to get a jump-start on their new year’s goals.
Our recommendations for this small business owner paid off and now the excellent staff at Fit911 Studio will train new clients.
Although the popular thing is to appear on sites that are promising potential clients up to 90% discount on your services, a small business must evaluate how profitable this will ultimately be for them.
So before you end up giving most of your profit to Groupon and the other discount clones, ask yourself these questions:
How much will Groupon and other discount sites take from your profit?
What other alternatives are there for advertising on the web along with your blog?
If you are having problems with coming up with a creative way to advertise your services, we can help you with a brainstorming session. In our next blog post, we will talk about how short sessions with CIMA IT Solutions Corp. can be a positive outcome for current and future projects.
If your interested in finding out how to kick start any new effort or project drop us a line or two and we can gladly advance you that info via email.