Does your company have a LinkedIn company profile?
Just yesterday we established our company profile going in line with launching our new and refreshing image.
I have been a LinkedIn user since 2005 and when I registered CIMA IT Solutions I quickly saw benefits of having a Company LinkedIn Profile.
1. Accessibility
The company profile is accessible from each company employee’s individual profile.
Meaning that every employee each company has on LinkedIn increases the reach and brand recognition for that company.
2. Job Board
Each company profile has an area to post careers and/or jobs.
Instead of a company using a job board they can directly post on LinkedIn which increases significantly the probability of finding possible candidates interested in your company.
3. Validating actual employees
Many recruiters and companies take LinkedIn as a reliable source. Every company (and individual) should keep an eye out on people posting relationships with them online.
The profile allows employees with your companies domain email to sign up. I am not sure how it works when the employee leaves but at least there is a filter for an employee to sign up.
Other features include:
- Employee Directory
- Communication of organizational changes such as promotions.
4. One More Channel to promote your business and create relationships.
Having a company profile in LinkedIn also acts as a beacon for possible leads and opportunities.
This can also serve as a main place to promote your services and products.
The profile also allows you to include key company statistics and a quick overview of your company.
5. Conversations
Each profile also allows you to link a twitter account so Twitter conversations are posted on the profile. This can increase the amount of conversations and followers on twitter by cross-polinating contacts from LinkedIn to twitter.
If you are new on linked in feel free to connect with me http://pr.linkedin.com/in/raulcolon. ( it is helpful if you let me know that you came through this blog post).
Do you have any other questions regarding LinkedIn Company Profiles? Feel free to contact us directly or leave a comment.
If you feel you need help with improving your overall online presence or want to focus your efforts on LinkedIn ask us how we can help.
Thanks for the great article, I have passed it on to others. Do you know how to remove people who say they are employees on a LinkedIn Company profile, but are truly not employees?
Thanks for stopping by.
I recommend yo to report the user to linked in if the person is truly not an employee. If it was the case the person use to work for the company send them a message and a reminder to update their status.
best regards
Do you know how to get Twitter updates in LinkedIn company pages? It was doing it before but it stopped. Did they removed it?
Aynex,
Are you talking about the feed that was used with a twitter search function or when you tied your account to a twitter account?
I am trying to setup my Company Linkedin Page to feed my twitter posts- is this possible?
Christine,
Are you talking about your Twitter posts on Linkedin?
We would recommend making sure your blog posts are also popping up so you can direct traffic from the Linkedin to your Page.