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Do you have permission to Play Music On Your Site?

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Beware of  the Music you use on your site you just may be breaking the law and copyright infringements. There are laws that you need to learn about if you are posting music on your website, an on-line slideshow, or even YouTube video. These laws protect the rights of music artists ,their work, and how the consumer uses or shares their product.

A question arose from one of our clients trying to find music that was protected under creative commons. A slideshow of one of their events made by a third party contained music that was violating copyright laws.

How could we help the client understand that the music they are using is violating a law and still help them create a slideshow for the website?

I asked for help from Jose “Pepe” Pesante (@joeprog) radio host of  http://frecuenciasalternas.com and editor-in-chief of  http://vorticeonline.com for assistance with finding a site under creative commons related to the music industry. Thanks to his expertise, he was able to provided me two sites; one called SoundCloud and the other Bandcamp. Both offer CC licensing and options for purchase, free download or streaming only.

I would recommend SoundCloud over Bandcamp because it is very obvious that it is for sharing. SoundCloud 101 is a simple guide that has a section for music artists and those looking for music, regarding the terms of their site.  It also provides details of how one shares music under the creative commons license. There are samples you can listen to on the main page.

You can sign up for both sites as an artist or group promoting your music as long as you are complying with U.S. copyright laws and the websites’ Terms of Use.

Here are the links to some of the sites that I found useful that talk about copyright law for music along with links to SoundCloud and BandCamp.

http://mpa.org/copyright_resource_center/copying

http://en.wikipedia.org/wiki/United_States_copyright_law

http://soundcloud.com/

http://bandcamp.com/

photo credit by bwhistler

JitterJam – Social Monitoring Software

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We are more than happy to announce that we became Re-sellers of the @jitterjam Social CRM. We are very impressed with the shortcuts and results this tool has given us.

JitterJam Description

JitterJam combines email, social media and mobile engagement with an intelligent contact database to provide your business, brand or agency with a powerful and flexible integrated consumer engagement and marketing platform. Spark your social marketing efforts and drive measurable results in just 30 minutes a day.

Stepping You Through

the Social Marketing Process

JitterJam "Social CRM"
JitterJam Home Screen - Click to Enlarge

JitterJam enables businesses to realize measurable return on social engagement. We step businesses through the social marketing process:

Listen. Find and retrieve relevant conversations on the Social Web and collect information on the people who are talking. Instantly identify the influencers.

Engage. Directly engage new and existing contacts in conversation through social, email and mobile channels.
Develop. Develop the social profiles of your contacts through automated and interaction-based processes. Develop relationships with your contacts from initial “light” touch to brand advocacy. Enable each individual to set the rules of engagement and cultivate a bond of trust between you and your customer.

Promote. Send multi-channel status updates and targeted communications from a single, easy interface.

Measure. See the results of all your efforts—results of each communication, buzz, sentiment, database growth, relationship growth, brand impressions, re-tweets and more. Easily download and share those results with others.

Would you like to Lean More?

Monitoring Social Media To Sell More Food and/or Drinks (Part 1)

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If we where restaurant owners at @cimapr we would easily find a way to monitor social media to sell more food and drinks.

I run social media efforts very lightly at @archipielagopr one of our clients in Ponce, PR and have collaborated with other restaurants in the metro San Juan area to assist them in using social media to increase restaurant revenues and brand recognition. With the little efforts we run we have been very successful in translating our efforts into revenues.

We became Re-sellers of the JitterJam application  which is focused on the mid- to small-business market companies who are looking to generate true Return On Investment from social, mobile and email engagement and marketing.

Here is how we picture and have used Jitterjam for one of our clients:

 

image from jitterjam.com website

Discovering New Prospects. We are able to monitor conversations based on keywords, geolocation, and other factors that are relevant to our clients. By identifying people who have not decided what to eat or where, tourists that are looking for places to eat or have a drink. We monitor conversations based on keywords such as “Where can I eat in Ponce?” once we see this type of phrase we take at the user’s profile and identify the most inviting way to communicate with that person usually via twitter although it can be done via facebook also.

Creating Dialogue. by creating dialogue and offering sincere help we are able to grab attention from that prospect. We usually give them various quality options other than our clients restaurant, places of interest if they are tourist, and clear any other questions. If the prospect asks more questions like menu items or how to reserve we quickly send them links to the menu and online reservation system. In most occasions the prospect is so happy that we where so helpful that they end up making a reservation.

 

Develop Intelligence. No matter what tool you use either @jitterjam or doing it the hard way manually you should be monitoring the following:

  • What people are talking about near your geographical location?
  • What people are eating or drinking?
  • Mentions and sentiment around your competitors
  • Mentions and sentiment around your products and services.
  • What people want to eat and when?

Based on these factors you can improve your list of services and see how you can improve What’s On Your Menu?.

Buid Trust. By taking the @zappos attitude to helping out prospects and customers even when you are not able to make a direct sale you are able to establish great long term relationships. By using @jitterjam you can really focus on being helpful to your community which in the long term will result in an increase in business.

Market to Contacts. Once you are able to monitor people mentioning your brand, product and services it easier for you to directly contact them. If contacts are making positive mentions then you can also leverage those mentions and try to motivate that behavior throughout multiple platforms.

Measure learn and Grow. Measuring your efforts is key to see what is working and take a Stop, Start, and Continue attitude. Stop doing what is not working, Start doing new things that might be of interest to your audience, an continue doing what has worked so far. If you track twitter mentions, retweets, blog comments, facebook interactions, and other factors mentioning your brand you are able to see what works and what does not.

How else would you use a monitoring tool to Sell More Food or Drinks at a restaurant ?

We will be discussing in more detail the benefits of using a social media tool as strong as @jitterjam in our next post!

If you wish to get our (part 2) via email and join our newsletter feel free to Subscribe to CIMA IT Solutions Corp. Newsletter by Email.

If you have questions regarding JitterJam feel free to contact us to set up a Demo.

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