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Every time that a new Platform emerges, many of us are thinking about the benefits our businesses can get from them. Google + is currently available for some users. At the moment Google has temporarily stopped new from joining.
This is a good testing ground when trying to figuring out what Google + can leverage over other platforms like Facebook or Twitter when you are one of the first to use it.
I guess no matter what platform you decide to use you have to look at it from the perspective of being able to enhance the process of meeting your business goals and always keep that in mind.
So many people jump into every platform with only one thing in their mind and that is selling and marketing.
Thankfully the early implementers have created a good ambience in the Google + eco system that leaves a lot of opportunity for exploration with very few people pushing their products on to you for the moment. It is time for every business owner to strengthen relationships and get to know other people on this platform.
So my business advice for Google + : Get to know the people with access and see how you can help your customers with this new tool.
If you are new to Google + this video created by our friend @chrisbrogan can give you a quick idea on how to start using it.
@chrisbrogan also wrote this awesome list on 50 ideas and opportunities where he thinks Google+ can benefit all of us. I would recommend you to take a look at his unique ideas.