Some businesses forget the importance in building their email distribution list in an effective and healthy way. As part of our Effective Email Marketing posts we thought it was key to start off with the importance of the Email distribution list.
In my opinion most people fail when they don’t update their email distribution lists and make sure they are fresh.
Many companies use these lists that include old and invalid email addresses. Others decide to build their lists with practices which can be even detrimental to establishing quality relationships.
These 4 factors might be might be helpful to your effort:
100% Opt In
Keep them Clean
Keep your list clean by Offering an Option to be removed. The Opt Out option also improves the probability of having an engaged audience that wants to listen or read your communications. This also increases the probability of your audiences or community responding to your calls to action.
Have users re-confirm once a year so you can also clear out emails that people no longer use.
Don’t Buy Lists
Buying lists can be detrimental to your effort but can also get you into a lot of trouble. If your intentions are to reach people that are interested in what you have to say make sure you build your list up with the previous factors and stay away from buying a list.
Have other tips on keeping your Email list Effective? Feel free to Share.
Photo Credit by coolmikeol