It still amazes me on how many people don’t see the purpose in writing a corporate blog. On many occasions someone wants to establish their online presence and they just want a static page. When I ask business owners why there is only a static page, their answer is that they don’t know what to write about on their corporate blog, or even worse that they don’t have time to be online.
When individuals are so resistant to set up a corporate blog it is obvious that they don’t see the value in establishing one. But maybe if they could get an idea of what they can write about it might sound more appealing to them.
5 Suggestions on what to write about in your corporate Blog that can save you time and money:
1. Answering the FAQ’s of your prospective clients
It is great to have a FAQ page on your site but if you can also use your blog to clear answers with more detail, I can guarantee that in the long run it will be useful for you. It can even save time because instead of writing an explanation you can just point them towards the details on your blog.
For example, we answered the question in our blog regarding what music you can play on a website. Thankfully the post has been viewed by many people and in researching the topic, have come in though Google which can be converted into clients.
2. Client or Customer Accomplishments
In our case, customer accomplishments are very important. So if we can find a way to congratulate our customers it might be a good idea to write a few paragraphs about their accomplishment and how that client is tied to you. If the outcome or accomplishment is directly tied to any of your team’s efforts it makes it even more important for you to include a post regarding your client.
Example: When we launched Food Truck Freak a few months ago for a client they received good press coverage andwe highlighted their accomplishment by writing:
3. New Products or Services
If you are launching a new product or adding services it is a good idea for you to let your customers know via your blog. Communicating things via your blog can help you reach your audience directly and also clear any questions that your prospective customers might have at a faster pace than publishing a Press Release or any printed material.
4. Previous Comments
Make sure your posts have an area to comment. This is another source for future posts. Based on what your audience is asking via the comments area or conversations that are going on in that area, you can generate future blog posts. If you can answer the question quickly answer it in the comments section. If the answer is complex or detailed, I recommend writing a follow up post so your answer can clear the questions of others.
Example: Based on previous questions we had in our comments when @margieclayman offered to write a guest post for us we took the opportunity to have her straight to the point post on ” Five Keys to Look For When Searching for a Website Development Partner“
If you join up with another organization it is great that you share the great news of the new partnership. This not only shows your new partners that you are excited about the relationship, it also allows your clients and customers to know who you are aligning with to serve them better.
Similar to answering questions, you can create a post with a tutorial of a process in order to further educate your customers. Instead of running them through the process in an email, you can create a resources section in your blog that is available for everyone to review and understand.
Example: We love to learn from other blogs so we make sure every once in a while we add a tutorial or answer questions that might be useful to our readers like “Exchanging your LinkedIn Info via QR Code” and “3 Ways To Make Your Keywords Useful On Twitter“
Do you have any other suggestions on what things you can write about on your blog?
photo credit by Keith Williamson