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Weekly Useful Blog Posts

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I found these posts very interesting and would like to share them with you.

3 Ways to Capitalize on the Opportunity Economy – @ambercadabra Author of Now RevolutionThe NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social (amazon affiliate link) gives tips on communicating to potential customers and engaging with them via geo-location, questions, and customer interests.

MY FAVORITE QUESTION – @webby2001 does a great job by giving every brand manager, employee, business owner, or anyone involved in a company a great question.

“If [brand in question] were to go away tomorrow – to die (and I like to say ‘die,’ btw), and you had to deliver its eulogy, what would you say missed the most? What would make you genuinely sad?”

I think this question can be very useful for everyone that is trying to define where their brand is placed and get a better picture of what they do.

The New About Us Page Is a Social Beast – @ducttape author of Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide (amazon affiliate link) give some great ideas on how to create, edit, and/or enhance your about us page. Mentions a few tools that will make anyone’s About Us page very useful.

5 Reasons Why Homemade Onion Rings Are Like Original Content? – I am not the most objective on this one but I get asked on many occasions if it is ok to use other people’s content on your blog for business. I guess it could have not explained it better based on my interpretation of the book by @cc_chapman & @MarketingProfs Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)

9 Customer Relationship Management (CRM) Apps for Small Business

Did you find any other posts that might be useful to our community?

JitterJam – Social Monitoring Software

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We are more than happy to announce that we became Re-sellers of the @jitterjam Social CRM. We are very impressed with the shortcuts and results this tool has given us.

JitterJam Description

JitterJam combines email, social media and mobile engagement with an intelligent contact database to provide your business, brand or agency with a powerful and flexible integrated consumer engagement and marketing platform. Spark your social marketing efforts and drive measurable results in just 30 minutes a day.

Stepping You Through

the Social Marketing Process

JitterJam "Social CRM"
JitterJam Home Screen - Click to Enlarge

JitterJam enables businesses to realize measurable return on social engagement. We step businesses through the social marketing process:

Listen. Find and retrieve relevant conversations on the Social Web and collect information on the people who are talking. Instantly identify the influencers.

Engage. Directly engage new and existing contacts in conversation through social, email and mobile channels.
Develop. Develop the social profiles of your contacts through automated and interaction-based processes. Develop relationships with your contacts from initial “light” touch to brand advocacy. Enable each individual to set the rules of engagement and cultivate a bond of trust between you and your customer.

Promote. Send multi-channel status updates and targeted communications from a single, easy interface.

Measure. See the results of all your efforts—results of each communication, buzz, sentiment, database growth, relationship growth, brand impressions, re-tweets and more. Easily download and share those results with others.

Would you like to Lean More?

A Corporations 1st Line of Defense in Social Media

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BEST OF THE MARINE CORPS - May 2006 - Defense Visual Information Center

Many companies are not familiar with the many risks Social Media present big and large companies. Last year I created a presentation on Corporate Social Media Guidelines and how to mitigate risks.

One of the topics where I have not seen any improvement has been in seeing policies and procedures revised to reflect better the current risks that every company is facing.

Like most companies when it comes to policies they create them to keep the auditor or  regulators happy. However being an IT Auditor many years and still holding the Certified Information Systems Auditor “CISA” Certification to serve to a few long term clients I have seen how many companies can get away with it.

Regarding policies around Social Media I see how every day more companies have their hands tied when they are confronted with an employee or company representative misuses Social Media.

Many Social Media Policies

The first thing you have to understand before creating a First Line of Defense with Social Media is the concept of the multiple policies that need to be created to integrate with your environment. A list of the multiple policies that should be part of your 1st Line of Defense which I found at Social Media Explorer :

Employee Code of Conduct for

  • Online Communications
  • Company Representation in Online Communications

Employee

  • Blogging Disclosure Policy
  • Facebook Usage Policy
  • Personal Blog Policy
  • Personal Social Network Policy
  • Personal Twitter Policy
  • LinkedIn Policy

Corporate

  • Blogging Policy
  • Blog Use Policy
  • Blog Post Approval Process
  • Blog Commenting Policy
  • Facebook Brand Page Usage Policy
  • Facebook Public Comment/Messaging Policy
  • Twitter Account Policy
  • YouTube Policy
  • YouTube Public Comment Policy

Company Password Policy

I hope this list can serve as a guide for many and can be elaborated. I will be touching each and every policy in the next few posts so there can be more detail.

Is there one set of policies you have questions with?

Do you know of other policies you might need or have created?

Spreading a Message Without Writing or Talking

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For those of you who thought that @chrisbrogan needed to talk, write, or blog to get a message across this video is proof of the opposite:

I am always looking at ways for people to understand that businesses have to have that human touch. A few days ago I was talking to someone who decided not to get more information because once the requested more detail of a product the person on the other side decided to send them to the website for more information.

Once you have someone engaged in your product please take the time to assist them in learning more. I think this subject is great for another post.

I also really wanted to show a video that is very effective in getting a message across without any dialogue.

Watch the great video and let me know if you really get the message @chrisbrogan is trying to convey.

How do you send your message out without writing or speaking?

Do you have a clear enough message that speech or writing is not needed to be understood?