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3 Reasons How To Promise & Deliver When building…

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I see how many companies try to build their email marketing lists in a way that is not spam. But, once the list starts growing they get tempted to go towards the “dark side”.

Based on my experiences, I think these are 4 Reasons How To Promise & Deliver When Building Your Email List.

Set expectations

Be clear on how often you will publish your newsletters and communicate  that to the people who have trusted you with their email.

Stick to a schedule

When companies or marketing departments start seeing results of an email list, they decide to break the established schedule.

Don’t send too often.

If you are bombarding your customers with messages via a newsletter or social media sites, they might lose interest in what you have to say. Feel free to ask your audience every once in a while if they want more info or less of it.

My recommendation is a monthly newsletter with occasional supplements to promote events or specials.

How often do you engage with your audience and the awesome individuals who decided to sign up for your list?

Any other tips or ideas that I missed out on?

 

Sweeten the Deal to Increase the List

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Making people sign up to newsletters is not an easy task. One of the best ways to entice people into signing up is by  sweetening the deal.

In some way or the other you have to  reward them for signing-up with the following examples I found on a post 21 Awesome Ideas to Grow Your Email List. We have included the summary of items but i you need more detail feel free to visit the post:

  • Educational and/or Informational
    • Ebooks
    • Whitepapers
    • Buyer’s Guides
    • Fact Sheets
    • Checklists
  • Free Stuff Offers
    • Contests
    • Sweepstakes
    • Giveaways
    • Quizzes
    • Surveys
  • Coupons and Deals
    • Coupons for dollars or percentage off
    • Free Shipping
    • Time Sensitive discounts
    • Bundled Deals
  • Events
    • Webinars
    • Off-Site Events
    • On-site/ in-store events
  • Programming Required
    • Calculators
    • Product Configurators
    • Graders

Read more: 21 Awesome Ideas to Grow Your Email List

photo credit by Pink Sherbet Photography

 

Stay away from the Spam Trap

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Although no reputable business would use email harvesting, list buying, or uses email addresses that did not request to be opt into their communications there are many that still decide to do so.

Spam Traps are set up at many companies to limit the traffic of spam entering.

How can your emails end up being held by the Spam Trap?

According to this article named Spam Traps 101 having poor list sources, list poisoning, and list aging can get your communications held by the spam trap.

How to Avoid  the Spam Trap?

If you want to avoid falling into the spam trap feel free to browse back to the previous article 4 Ways Of Keeping Your Email List Fresh and also follow these suggestions:

  • Avoid Words like
  • Avoid Repeated Punctuation “!” and “$”
  • Run into a Grader
  • Avoid “From” Email Addresses like “mail@” & “sales@”
  • Don’t send too often

Any other suggestions on how to stay away from the Spam Trap and keep an effective distribution list?

photo credit : pandemia

 

4 Ways Of Keeping Your Email List Fresh

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Fresh Strawberries
Some businesses forget the importance in building their email distribution list in an effective and healthy way. As part of our Effective Email Marketing posts we thought it was key to start off with the importance of the Email distribution list.

In my opinion most people fail when they don’t update their email distribution lists and make sure they are fresh.

Many companies use these lists that include old and invalid email addresses. Others decide to build their lists with practices which can be even detrimental to establishing quality relationships.

These 4 factors might be might be helpful to your effort:

    100% Opt In

    Everyone on your list should have requested to be on the list or you should have gotten permission from the recipient. Sounds pretty basic but every day I see how companies fail greatly in asking for permission.

    Keep them Clean

    Keep your list clean by Offering an Option to be removed.  The Opt Out option also improves the probability of having an engaged audience that wants to listen or read your communications. This also increases the probability of your audiences or community responding to your calls to action.

    Re-Fresh

    Have users re-confirm once a year so you can also clear out emails that people no longer use.

    Don’t Buy Lists

    Buying lists can be detrimental to your effort but can also get you into a lot of trouble. If your intentions are to reach people that are interested in what you have to say make sure you build your list up with the previous factors and stay away from buying a list.

Have other tips on keeping your Email list Effective? Feel free to Share.

Photo Credit by coolmikeol

 

Effective Email Marketing

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I constantly see so many emails from local companies that decide to include me in there email distribution list without my consent I decided to do a bit of research and outline some of the key things that should happen for your email marketing to be effective.

  • Email Distribution List
  • Stay away from the Spam Trap
  • Sweeten the Deal
  • Promise and Deliver
  • Enticing Subject Lines
  • Content that converts
  • To Navigate or Not to Navigate
  • Call to Action

In the following days I will be explaining the previous points that I think can make your email marketing effort a healthy and effective one.

If you don’t want to miss each update I recommend you to subscribe to our Newsletter to get updates via Email

How do you manage your email marketing efforts? What tools do you look for?

Photo Credit: Nick Saltmarsh