Small Business

Which piece of the price chart would you like?

February 4, 2012 by Raul Colon

As a small business we are always looking to shape-up our business and try new ideas that we put into practice. Recently we decided that we needed to provide a better understanding of pricing for the websites and blogs we design, develop, and or implement. Instead of just providing one option to small, medium, and large sized organizations, we decided to offer a wide variety of options to choose from that will fit your business goals.

Starting the Conversation at a Price Point

From the options we are offering start from $399 to $7999.99 on up. As you go up in price, there are more details that are enhanced, added, created, and customized for your web or blog to function as people search for your services.

There are small companies and organizations that still don’t know why they are not attracting new clientele.

How can you stand out amongst all of the companies that provide the same service as you?

By providing new customer’s a place to read more about your customer service accolades, how you have been recognized by your peers in your specific industry, and what new services or products you will be able to provide for them in the coming year.

We invite you to take a look at our new pricing chart and give us your feedback on where we can start off for your specific needs.

Compare Features & Pricing

	$399+	$599+	$999+	$1,999+	$4,999+	$7,999+
Home Page
SEO Enhanced
PHP
Blog & RSS Feed
Unlimited Blog Posts
Content Editor
Newsletter Set Up
Sharing Via Social Outposts
WordPress or other CMS
Unlimited Pages
Creation of Social Outposts
Periodic Backups
Editorial Calendar
Custom Art Design
Professional Photographer
Customized Mobile Site
E-Commerce
Content Creation
Logo Creation
Multi-Language

Shape up your business for 2012!

January 19, 2012 by Raul Colon

It is a new year and during this month we know that many people will be making resolutions to lose weight, eat healthier, become organized, and enhance their personal lives in all sorts of positive ways.

Resolutions?

What resolutions will you make for your small to medium sized business or organizations for this New Year?

Every business should have a need to re-organize and re-structure for the new year. Setting company goals for individuals who help run your business is something that should always be done but more importantly to provide focus to those employees on what you expect of them in the coming year.

As a previous employee for companies like Perkin Elmer LLC and Pitney Bowes we had our performance reviews. In the case of Perkin Elmer, we actually wrote down what we wanted to learn and achieve for the coming months and years. It was up to us in being proactive with our short-term and long-term business goals. Proactive employees means successful projects for the upcoming year translating into a healthier business environment.

Shape Up Your Business

How do small and medium sized companies help shape their business?

If you still don’t have a website, or feel the one you have is not living up to your audience’s expectations, make sure you get one made by professionals you can trust. The team and I are ready to help small and medium sized companies with enhancing their web presence by starting with a current state assessment of where your business is and how they are using the internet to market services.

Another way you can shape up the company is by looking at your current marketing strategies. If your company needs help with marketing strategies we can provide detailed recommendations and observations of what is being done well or even better yet identifying areas that need enhancements to meet current business goals and assure the best quality services.

Consulting with our team regarding the content of your website can also help you reach new clients and also put the spotlight on your management and resources while highlighting their expertise and how they can help new and returning clients.

As I have stated before, attracting clients with quality content is important and when it comes directly from your organization it shows that they you are committed towards creating better relationships with your clients and audience.

How has your company started shaping up for this year? How are you involving your resources (employees, management, and staff) to meet those goals?

Photo Credit by by eclipseGrafx

What to translate on Your Web Site!

December 15, 2011 by Raul Colon

Like many other small business owners I know who had translated their web sites I was hesitant to translate my corporate site into Spanish. It clearly involved a lot of work. Most of the key areas of my site have been moved over. I have also translated the latest posts. Preferably you can translate 100% of the site but in the case that you can’t do 100% at once here are some tips on how we prioritized what to translate first:

1. Most Visited Content

Take a look at your analytics software and see what content has been viewed the most or created the most interactions. Once you have determined what people wanted to read the most you can include these as top items to translate.

2. Updated & Fresh Content

If you look at a post and it has content that is not fresh or the situation has changed I would leave those posts as a last priority. Make sure you transfer content into the language a new audience of people wants to read about and look for. If you find content that can be updated go ahead and update both posts. If the updated content has relevance with your audience feel free to put it as a priority if not then leave it towards the end.

3. Key Services and products

Make sure you translate information on your key services and products. If you went through the trouble of translating your site you have to make sure these items get put on the top of the priority list. This will open the possibility of people searching for your products in the target language to find you.

4. What is Relevant to that Target Market

Take a good look at the content that might resonate with the possible visitors and community you are translating your corporate website for. Capturing their attention more often was the main reason why you decided to move your site over. It might be a good idea if you also move those items in your priority list.

Overall I really recommend that you move as much of your site as you can. If you are not sure you can handle translating 100%. Translating parts of the site, prioritizing your most relevant content, might not be a bad idea.

If you don’t have all your content translated make sure to explicitly explain to your customers where that the content has not been translated. Also set clear expectations to explain if the content will be translated and what else they should expect in the future on having more translated content.

Would you see any value in translating any of your online presence to a new audience like for example Spanish readers?

Interested in translating your website?

Identifying Other Lines of Service that Complement Your Current Ones

August 4, 2011 by Raul Colon

As a small business we are always trying to find ways to be lean enough to make changes to keep our business running in different business cycles.

We are constantly changing our menu offering in areas where we might be able to serve our old clients better and attract new clients. Some of these new services pop up as ideas when we listen to our clients and audience.

Our First Client

Our first translation services customer for was John Jantsch (Author of Duct Tape Marketing and The Referral Engine: Teaching Your Business to Market Itself – affiliate link). John needed some legal documents translated from English to Spanish. Thanks to our friend @mark_hayward we where able to identify the opportunity and find a resource in our network of partners that could deliver a quality legal document translated in Spanish.

I did use my good friend Chris Brogan as a reference for that small job, and Chris identified the opportunity of offering translation services from English to Spanish and vice versa. This was a great idea since we offer services where we communicate and create content in multiple languages.

Implementing the Idea

After weeks of planning, identifying resources, and getting things in order, I can gladly say that we executed on Chris Brogan’s advice by adding translation into our services menu.

Thankfully we have great resources as friends and supporters of CIMA IT Solutions. This increases the opportunities for us to serve our clients better and helps us build our business organically.

How do you identify when a New Service is needed?

Do you keep your service menu fresh?

by Daquella manera

CIMA goes along for the ride with Food Truck Freak in Chicago

July 20, 2011 by Raul Colon

As we write this, we are craving some of the Vegetarian options on some of the food trucks that can be located with the FoodTruckFreak.com . I have to say that we are more than happy to be part of this awesome concept.

We want to thank Alex Levine for choosing CIMA IT as her business partner to help people in Chicago find their favorite food trucks. The website, in its Initial Phase, has the following:

Profiles of Food Trucks with
- Yelp Reviews
- Facebook Like Box
- Foursquare Check Ins
- Latest Tweets
- Next Stop on Schedule
A Food Truck Locator
Truck menu
A comment area so people can leave their opinions on each food truck.
Blog with reviews of food trucks and experiences.

There are many extras to be added to the site. So if you are in Chicago or are planning to visit, stop by the site and take a look at the options these great culinary artists present to the public on wheels.

With just a few days as a live page, FTF has been mentioned in three news articles; one from London and two from Chicago:

Food Trucks are in gear to stay : Writes about how some people in the Food industry think that Food Trucks have come to a lull or will see its demise soon but sites like FTF prove otherwise.

Food Truck Freak helps you find trucks without Twitter Fuss : Writes about how FTF’s site has a feature that allows you to know where the food truck will be located in advance instead of guessing or checking twitter.

Stop the Twitter Stress! Find all your favorite Food Trucks the Easy Way : Writes about how FTF’s site aggregates and facilitates finding your favorite food trucks in one spot.

Our best wishes to @alexklevine and the rest of the FoodTruckFreak.com team.