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You are here: Home / Archives for Social Media

The Twitterverse by @briansolis & jess3

January 22, 2011 by Raul Colon

We are great fans of twitter and we are always looking for ways to explain and facilitate how we see twitter.

If you can’t see the image or are having problems with the links feel free to visit the original location.

Twitterverse

Any applications or visualizations that you would include?

http://oneforty.com/item/feedalizr Image Map

Filed Under: Blog, Social Media, Twitter, Uncategorized Tagged With: Twitter, Visualization

A Corporations 1st Line of Defense in Social Media

January 21, 2011 by Raul Colon

BEST OF THE MARINE CORPS - May 2006 - Defense Visual Information Center

Many companies are not familiar with the many risks Social Media present big and large companies. Last year I created a presentation on Corporate Social Media Guidelines and how to mitigate risks.

One of the topics where I have not seen any improvement has been in seeing policies and procedures revised to reflect better the current risks that every company is facing.

Like most companies when it comes to policies they create them to keep the auditor or  regulators happy. However being an IT Auditor many years and still holding the Certified Information Systems Auditor “CISA” Certification to serve to a few long term clients I have seen how many companies can get away with it.

Regarding policies around Social Media I see how every day more companies have their hands tied when they are confronted with an employee or company representative misuses Social Media.

Many Social Media Policies

The first thing you have to understand before creating a First Line of Defense with Social Media is the concept of the multiple policies that need to be created to integrate with your environment. A list of the multiple policies that should be part of your 1st Line of Defense which I found at Social Media Explorer :

Employee Code of Conduct for

  • Online Communications
  • Company Representation in Online Communications

Employee

  • Blogging Disclosure Policy
  • Facebook Usage Policy
  • Personal Blog Policy
  • Personal Social Network Policy
  • Personal Twitter Policy
  • LinkedIn Policy

Corporate

  • Blogging Policy
  • Blog Use Policy
  • Blog Post Approval Process
  • Blog Commenting Policy
  • Facebook Brand Page Usage Policy
  • Facebook Public Comment/Messaging Policy
  • Twitter Account Policy
  • YouTube Policy
  • YouTube Public Comment Policy

Company Password Policy

I hope this list can serve as a guide for many and can be elaborated. I will be touching each and every policy in the next few posts so there can be more detail.

Is there one set of policies you have questions with?

Do you know of other policies you might need or have created?

Filed Under: Social Media, Uncategorized Tagged With: IT Governance, Policies & Procedures, Social Media, Social Media Guidelines

Barcamp San Juan

November 6, 2010 by Raul Colon

We really enjoyed the experience of being able to present at Barcamp San Juan. The folks at Contactica did a great job.

Here is our presentation!

Referral Strategy #BarCampSJ

View more presentations from Raul Colon.

Filed Under: News and Press, Small Business, Social Media, Uncategorized

Keeping Followers Interested With #FollowFriday

August 5, 2010 by Raul Colon

FollowFriday.com6 recommendations to Unleash the Power Of FollowFriday

If you are just starting on twitter who should you start following? I think everyone new on twitter runs into the same situation. How about if you are a business how do you gain followers?

In my opinion I see the benefit of growing your followers organically. I have seen many companies with new presence on twitter spamming and following as many people on twitter as they can get a hand on. Personally I think they should really focus on earning followers (without spamming), establishing relationships, and keeping those followers.

On twitter I have been a huge advocate for #FollowFriday and the Spanish version of #VivaViernes. The #FollowFriday hashtag was initially created and suggested by @micah on twitter. As you can see the first #FollowFriday Tweet below.

[blackbirdpie url=”http://twitter.com/micah/status/1124262248″]

For individuals it is a great way to share top people to follow on Twitter. It also gives you the chance to find recommendations from friends who they think deserve your attention. If you actually take those benefits and transfer them to a business account I see many advantages.

Getting back to actually maintaining your users by using #FollowFriday we recommend:

  1. Give a short description of your opinion on a user or what they tweet about. If you also see they are aligned towards efforts that your followers or yourself are an advocate for make sure to mention them.
  2. Opt Out if you are not going to give it your genuine touch. I see many people just creating lists of people but if you really want your followers to feel that you are mentioning them because they mean something to you then you should at least accompany the #FollowFriday with a short description of why you think they should be followed.
  3. Categorize your #FollowFriday. If you want to recommend a list of users who have something in common. Example if you follow a group of Web Designers then you can mention the category small phrase and the users recommended.
  4. Recommend People with High Impact Tweets. If you consider that a certain user is impacting you and might have a high impact with other users this is a user you might want to recommend.
  5. Take care of users who share Helpful Tweets. If you find that you ask a question and one of your users is actually replying with help or assisting other users in your list what better way to be grateful than with a recognition accompanied by a #FollowFriday.
  6. Most Interactive users with your account should be mentioned. I personally created a list of the Top 40 people who I interact with and usually I use that list as a guideline to send out my #FollowFridays

Overall search for the best option of the #FollowFriday to fit your business needs. I constantly switch them up and would recommend you to try or even mix my recommendations.

I also recommend you to visit Followfriday.com (@followfridaycom) which is a great new tool to measure how many #FollowFridays a user has received.

It also gives you a few tools to help you be grateful for the people who mentioned you with the #FollowFriday hashtag.

Are you using #FollowFriday for any business purpose?

How do you use your #FollowFriday?

Any other suggestions on how to keep your users interested?

Other External Related Posts
  • FollowFriday.com
  • Follow Friday: How To Find Great People To Follow on Twitter …

  • FollowFriday – Twitter’s Ranking of the most recommended tweeps

Filed Under: Blog, Resources, Social Media, Twitter, Uncategorized Tagged With: Community Building, Hashtags, Tips, Twitter

Agricultural Small Businesses Using Social Media

October 20, 2009 by Raul Colon

On October 18th, 2009 we presented a live seminar on how small businesses are able to use Social Media to get their business moving. The title of the presentation was Being Connected to Our Earth (in spanish Conectados con Nuestra Tierra).

We want to thank the Tropical Bloom team for inviting us.

Here are some pictures from our experience:

Tropical Bloom and CIMA IT Solutions Team
Tropical Bloom Booth
Conectados con Nuestra Tierra
Conectados con Nuestra Tierra
Conectados con Nuestra Tierra
Setting up with Jennifer
Beutiful Plant from Tropical Bloom
Related External Links
http://www.primerahora.com/conectadosconnuestratierra-blog-337460.html

Filed Under: Social Media, Uncategorized

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