CIMA IT Solutions

Triggering the Expected Results from your Online Efforts.

  • Hire Us
  • Clients
  • Contact
  • Information Protection & Security
  • Business Process Improvement
  • Business Continuity Management
  • Compliance and Privacy Management
You are here: Home / Archives for Inbound Marketing

Broadcasting equals less Engagement

January 25, 2011 by Raul Colon

Photo Credit: Flickr

Many business accounts are constantly Broadcasting their sales, accomplishments, product features, company news, and anything they can find about themselves that appears to be interesting to them. When people broadcast a message it is mainly to attract the masses not focusing on quality. Something I have found through social media is that the more you broadcast the less interaction you get.

I have outlined the reasons why some twitter business users end up broadcasting and end up with little or no interactions.

Self-Promoting products, services, and company

Many twitter business users that are new to twitter create accounts and immediately start sending messages about there products, services, and other information relevant to company and interests. I have even seen a few that go after users and beg or harass them to follow them.

Most of these users also lack interaction with other users. On the other side they feel that everyone should learn about there company but they don’t take the time to learn about the others. They fail greatly in not looking for the interests of their community and clients.

Sharing Accomplishments

It is human nature to feel you need to be recognized for your accomplishments. A good example of people that want to be recognized are the so called Social Media Experts which share a collection of names such as Guru, Evangelist, Kings, and Queen. One of the terms still up for grabs is “Swami” for those of you who want to make the recommendation to these experts feel free to recommend it to them. They are constantly bragging that they have a certain klout score or have to announce how many followers they just gained. What they don’t realize is that other people take there perspective they really don’t care about how many followers you have they are to worried about their own.

Let other people share your accomplishments you will get better results. If you feel like sharing something find a polite way to share it but don’t bombard your users with your constant accomplishments.

Hoarding Followers

When I started using twitter I confused it with other social networks. I remember when I used ICQ in the late 90’s where my objective was trying to get in contact with as much people possible just to be able to keep multiple conversations all the time.

Twitter is a micro-blogging portal very different from others in social media. It is key that you earn your following and focus on quality of contacts. The more interested your followers are to your tweets the more probable is that they can be advocates of your message or thoughts (and maybe later on your company and services).

Always look for contacts that have things in common. Many people start adding people randomly in hopes to get someone to follow them back. Even if they follow you most people might not even read your tweets. By interacting with the people you have and really taking care of your audience you will start building a community that will be well worth waiting for your follower count to rise organically.

More Attention

There are no many ways to call attention to yourself. But something you need to keep in mind is that you can do it in a negative or a positive way. People that try to hard end up sharing a negative image. When you are using twitter and/or other social media platforms it should be with the purpose of establishing relationships. To increase the opportunities to establish those relationships you should do a great job at projecting a clean and positive image.

If you need some help on getting attention to attract clients in a positive way @jimkukral’sAttention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue.

In what ways do you interact with your online communities?

How are you going to increase interaction and eliminate Broadcasting?


Filed Under: Social Media, Uncategorized Tagged With: Community Building, Inbound Marketing, Marketing, Social Media, Tips, Twitter

A "Monster" Brand

January 19, 2011 by Raul Colon

Lady Gaga at CES 2010

Guest post by Dwight Santana (@slayerkun)

If you havent heard of Lady Gaga by now, you are living under a rock. This pop-star in the last Year has escalated into being one of the music industry’s most important celebrities. From the eyes of manyLady Gaga has exceeded their expectations.

Her first album, The Fame, is the best-selling debut album of 2009. Her single Just Dance has been viewed 87 million times on YouTube. Gaga’s tracks have clocked 20 million downloads this year. Poker Face, is the most downloaded track in the history of U.K. digital music.

With that stated, I’m no interested in giving you Lady Gaga’s  background, I want to define what a “Monster” in Marketing she is.

After seeing  footage and analyzing many of the stunts she gets away with, its necesary to remark that Lady Gaga directs and envisions every step of her life and career, before it is executed.  Her understanding of marketing integrates well with her  form of doing things making her effective in social media channels . A good example is the dress she used for the 2010 VMA Awards the infamous meat dress, she might have  made it look conservative , but in reality she was literally wearing a meat dress. The meat dress became a #trending Topic online and generated a lot of buzz.

We also see why in 2010, 11,500 mainstream media articles mentioned her. This is impresive considering that she is still consider a new artist to many.

Her marketing is fueled by her fans, which have decided to fall in line with what she represents. Her fans or “Little Monsters” are responsible for carrying her brand. Last year in november Gaga posted a link to one of her own videos on fashion icon Alexander McQueen’s Web site.After a single tweet by Gaga, her rabid fans streamed in and crashed the site’s servers. Not many  brands can acquire this influence over it’s fans in such a short period of time. Lady Gaga has manage to prove other that it can be done.

Her maketing translates into pure harvested loyalty, a few examples of how she does this are:

a) Give fans a name. Gaga actually doesn’t like the word fan so she calls them “little monsters” after her debut album “The Fame Monster” this way fans have a way to relate to each other, and feel special, like joining an exclusive club.

b) Making it something bigger than herself. Last year during a Tour, in the middle of a concert she stopped everything and recited a “Manifesto of Little Monsters” many of the fans see this as a dedication getting the point across that she is there because of them.

c) Establishing a connection. She connects with her “Little Monsters” with a signature stretch out “monster hand claw” its also the Little Monsters greeting.

Little Monsters

d) She puts the spotlight on her fans making them feel like rock stars, one of the things she does on tour is to call a fan in the audience during the show, the fan screams out then cameras focus on him, and after being on the big screen, she invites him to have a drink after the show.

e) Social Media Influence , right now Gaga has around 7.5 million followers on her Twitter account and countless more on her requisite Facebook Page. She shares her personal life and connects with her fans, she tweeted before opening the Grammy Awards. She has also tweeted to her fans , about buying them pizza, for staying all night at line waiting for an alum signing.

These things show a good understanding in marketing. One great example is how she does not allow professional photographers to her concerts, but her fans are allow to capture pictures, and video so they can later upload via youtube. In my opinion that is just brilliant.

For the moment Gaga’s staying power is yet to be seen. But she is making a Tsunami in the music business, and showing a few the power of fandom, and how to sculpt a successful brand.

What other brands can we compare to Lady Gaga?

What can you do to get closer to your clients or fan base that would be unique to them?

Filed Under: Blog, Marketing, Uncategorized Tagged With: Brand Management, Community Building, Inbound Marketing, Marketing, Social Media

How often should you update your Corporate Blog?

January 14, 2011 by Raul Colon

writer's block - crushed and crumpled paper on notepad
I have heard many people ask different people how often they should update there blog. I use to have that question until I had the opportunity to see the following speech by the awesome @unmarketing author of UnMarketing: Stop Marketing. Start Engaging.(affiliate link) at the Inbound Marketing Summit last October in Massachusets.

If you really want to get an overview of how you should handle your blog I recommend you to watch this video on @unmarketing’s presentation. ( I would Recommend you to go to minute 12 unless you want to see the whole video)

Here are our recommendations on how often to update your corporate blog:

When you have something interesting to share with more than one person! On many occasions we go through the trouble of reciting the same event or information over and over again with clients. If you create a post you allow many people to have access to it and those who are interested can get as much detail as they want.

If you have something that is valuable to your community! On multiple occasions I run into many resources like videos, articles posts, and experiences I know my community would take advantage. If that is the case you should definitely create a blog post.

When you have the time! Many people create schedule on blogging and if you need to do that that is fine but in my case I try to write when I have the time. My main goals in life is primarily my family and second growing my business. If I stop focusing on the clients I have acquired because I have to post something on my blog I will start getting into trouble very quickly. The same goes with not taking care of family and friends. Try to make time to blog but if you are too busy then you should definitely leave it for another occasion.

If you have an Event you should write a blog post about it. It is key that you write a post previous to the event preferably with a significant amount of time to get those who might be interested in the event engaged. During the event it is good if you provide resources for people to use especially if it is a multiple day event. Posting schedules, pictures and videos can actually increase the reach of your event outside of those who are attending. After the event it is a great opportunity to get your attendees engaged and set up the stage for the next event making them part of your community.

When YOU can create an Awesome Post! In the words of @unmarketing the best time to update your blog is when you have something Awesome to post. If you go to his blog un-marketing.com he posts periodically with no set schedule.

What do you think is the right time to update your post? What have been your experiences?

Filed Under: Uncategorized, Web & Blog Design Tagged With: Blogs, Community Building, Content, Inbound Marketing, Marketing

  • IT Solutions
  • Company
  • Contact

CIMA IT Solutions Copyright © 2025 · Squeezed & sweetened by Limonade

Copyright © 2025 · Enterprise Pro Theme on Genesis Framework · WordPress · Log in