If we where restaurant owners at @cimapr we would easily find a way to monitor social media to sell more food and drinks.
I run social media efforts very lightly at @archipielagopr one of our clients in Ponce, PR and have collaborated with other restaurants in the metro San Juan area to assist them in using social media to increase restaurant revenues and brand recognition. With the little efforts we run we have been very successful in translating our efforts into revenues.
We became Re-sellers of the JitterJam application which is focused on the mid- to small-business market companies who are looking to generate true Return On Investment from social, mobile and email engagement and marketing.
Here is how we picture and have used Jitterjam for one of our clients:
Discovering New Prospects. We are able to monitor conversations based on keywords, geolocation, and other factors that are relevant to our clients. By identifying people who have not decided what to eat or where, tourists that are looking for places to eat or have a drink. We monitor conversations based on keywords such as “Where can I eat in Ponce?” once we see this type of phrase we take at the user’s profile and identify the most inviting way to communicate with that person usually via twitter although it can be done via facebook also.
Creating Dialogue. by creating dialogue and offering sincere help we are able to grab attention from that prospect. We usually give them various quality options other than our clients restaurant, places of interest if they are tourist, and clear any other questions. If the prospect asks more questions like menu items or how to reserve we quickly send them links to the menu and online reservation system. In most occasions the prospect is so happy that we where so helpful that they end up making a reservation.
Develop Intelligence. No matter what tool you use either @jitterjam or doing it the hard way manually you should be monitoring the following:
- What people are talking about near your geographical location?
- What people are eating or drinking?
- Mentions and sentiment around your competitors
- Mentions and sentiment around your products and services.
- What people want to eat and when?
Based on these factors you can improve your list of services and see how you can improve What’s On Your Menu?.
Buid Trust. By taking the @zappos attitude to helping out prospects and customers even when you are not able to make a direct sale you are able to establish great long term relationships. By using @jitterjam you can really focus on being helpful to your community which in the long term will result in an increase in business.
Market to Contacts. Once you are able to monitor people mentioning your brand, product and services it easier for you to directly contact them. If contacts are making positive mentions then you can also leverage those mentions and try to motivate that behavior throughout multiple platforms.
Measure learn and Grow. Measuring your efforts is key to see what is working and take a Stop, Start, and Continue attitude. Stop doing what is not working, Start doing new things that might be of interest to your audience, an continue doing what has worked so far. If you track twitter mentions, retweets, blog comments, facebook interactions, and other factors mentioning your brand you are able to see what works and what does not.
How else would you use a monitoring tool to Sell More Food or Drinks at a restaurant ?
We will be discussing in more detail the benefits of using a social media tool as strong as @jitterjam in our next post!
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If you have questions regarding JitterJam feel free to contact us to set up a Demo.
