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10 tricks for using Twitter

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In order to find an effective and efficient way to use Twitter, here are 10 tips that may be useful for any Twitter user. Whether you’re new to Twitter or an experienced Twitter user these tips can help you get more results.

1. Use a tool for managing your tweets.

In today’s mobile world it’s easy to stay up to date with Twitter. With so many available applications to choose from such as: Tweetdeck or Hootsuite, and others can enhance the experience of Twitter.

2. Rotate links in your Tweets.

You should rotate where you place a link. Sometimes you should place it before the message which causes the user to see the link and then the message. This may increase the readers curiosity.  At other times you can place the link in the middle of the message. It is a good idea to alternate the structure of your “tweet” so they do not all look alike.


  • Before the message: “ – Portal to find useful and interesting information.”
  • After the message: “Portal to find useful and interesting:”
  • Middle of the message: “Portal to find useful and interesting: information.”

3. Create “tweets” with no more than 120 characters.

Tweets that are less than 120 character make it easier for others to “Re-tweet” and pass the information along.

4. Create lists to filter messages from users by topic, relationship, or events.

As the number of contacts you have grow, it becomes more and more difficult  to read through all of  your messages. Having lists allow you to better control the flow of messages and interaction with other users.

5. Understand how to use “hashtag” and its many features.

A “hashtag” is a keyword which is placed with a number sign (#) in front. This allows the Twitter platform to easily find users that  have used that keyword in their tweets.

6. Include a Background on Your Profile that identifies you, or the effort that you are running.

Twitter provides a generic background designs for its users, however, you have the ability to create your own background. This is very useful if your a business because it allows you to make your presence in Twitter stand out. Your background imagine can be as simple as just your logo, but I recommend having key features of your business on that background.

7. Complete your profile and highlight your interests so others with similar interests can see you as a potential contact to follow.

Be sure to keep up to date photo of you and information describing your interests. Creativity is always welcome.

8. Add links to your profile.

This will help to direct followers or visitors to your blog, or anywhere they can find more information from you. I always recommend to include your blog or website.

9. Share “tweets” from other users.

Twitter is a channel of communication whose purpose is to share information. Be sure to share and pass on information shared by others. If you only share what you create you miss the opportunity to create new relationships. Many users choose to stop following users when messages are often personal propaganda only.

10. Never click on links from strangers  they usually arrive via a special “DM” (direct message).

Many people receive private messages which may have malicious code that can take over your account. Once you see suspicious activity call the Twitter security team they will show you how to precede.

These are 10 tips and tricks on how to use Twitter. If you have some tips for Twitter users post in the comments below.

If you need help on improving your online presence for yourself or your business feel free to send us your contact info! 


Field Image

Geotagging is the process of adding geographical identification metadata via a variety of means such as a photograph, videos,websites, sound, text messages “SMS”, and sources of “RSS” serving for georeferencing.

The data consists of coordinates that identify the longitude and latitude of where the multimedia file originated. Other information that may be included is:

  • Altitude
  • Name of Location
  • Street
  • Postal Code

You Might not realize that you have Geotagged media but here are some common ways where media is Geotagged.

Mobile Phones

Many mobile phones will put the geotag to several actions you might execute like for example when you take a picture. There are several applications that use the data generated by your phone to provide information of locations near you.

Social Media Platform

Twitter, Facebook, and other platforms use the metadata of geotag to post where you are and where you published an update to the platform.

Weather Applications

Applications that provide weather information by taking the geotag of your location from your computer or mobile phone to provide information about the weather around you.

Organize Photos

Several applications use geotags to organize your pictures depending on where they were taken. Extremely useful when one tends to store photos for long periods of time without taking the time to organize them.

Applications with a Map

Applications that facilitate finding a user or location based on a geotag created. For example if you want to find an audience at a certain location which you would like to share content or even a deal.

In general geotags locations help create virtual maps on actions taken around certain areas. Geotags help create applications that can have many uses to help us in business or on the personal side (even for entertainment).

If you want to learn more on how you can use Geotagging for your business or personal purposes feel free to ask in the comments area.

Difference of Facebook page, profile and group

To clarify possible questions within the differences of a profile, page and a Facebook group I want to share the primary purpose for which of each are used.

Profile is a key part of Facebook and It is the most used by everyone. Each user has a personal profile, while the group is a place where, initially, Facebook allowed companies and groups have the ability to communicate.

The personal profile allows you to create a private space where you can share updates, photos, links, news, ask questions among others. All users of Facebook should have your personal profile to use other social networking features.

Groups provide an enclosed space for small groups of people to communicate about their common interests. Groups can be created by any user.

Pages allow the real organizations, businesses, celebrities and brands to communicate with your audience. The pages can only be created and managed by authorized representatives and officers of each organization, entity or company.

In simple words:

Profile – Each user has a profile for personal use.

Group – Center for common interests.

Page – Place of a brand, celebrity, organization, and / or company official on Facebook.

In more detail, these are the things you can do in each of them according to Facebook:


  • Privacy: visibility of information published in a profile can be controlled by the privacy options.
  • Public: Depending on how your privacy settings are set the public may
    send an invitation to create a
    connection. If you wish, you can limit invitations and who can see your public profile.
  • Communication: The updates can be viewed by
    users with whom you have a connection. Any updates you make on other profiles or pages will be created
    under his name.


  • Privacy: information of a page and its
    updates are public and generally
    accessible by most people on Facebook.
  • Public: Any person
    or user can click the “like” on a page and create a connection to receive news and
    updates. There is no limit on how
    many people can click “like” on a page.
  • Communication: Administrators of a page can
    share updates under the name
    of it. Updates are
    displayed in the “News feed”
    of the people who gave him “like”
    on the page. Administrators
    can also modify the
    tabs of the pages and review the statistics of activity and growth.


  • Privacy: In addition to having an open group to the public,
    there are more privacy options available for groups. In secret
    and closed group makes
    its updates visible only to other group
  • Public: Group members must be
    approved and added by other members.
    When a group reaches a certain size certain features are
    limited. The most useful groups tend to be the one
    created to share with some people we know.
  • Communication: In groups, members are notified as their main option. Group
    members can participate in “chat,
    upload photos to albums shared document collaboration, and invite all members to group events.”
Any further questions regarding the differences? Feel free to ask in the comments area!

When is the best time to send a “Tweet”?

The reason we want to use tools like Twitter, Facebook, and Google Plus is to allow us to share our ideas in a public forum. We all want our content to be seen and some we care more about this than others.

A question I have heard many times is what time it is more practical to send a “Tweet”. On the question seems simple, has a high degree of complexity to only answer in a sentence. There are several factors that can be used to understand what time it is more favorable to publish something. Or at what point is more likely to be seen.

To determine at what time or day you can try the following tips.

Use tools to measure and view statistics on how many people oppressed shared links. There acortadotes address cyber and tools such as Hootsuite for reviewing reports on how the ecosystem reacted Twitter to link you shared.

Observe the times where most of your contacts or followers are connected and interacting online.

This way you can make an estimate of when it would be more favorable share something important, because you know beforehand the time is more likely that his followers see it.

You can also try using tools such as Tweetwhen. This tool checks your last 1,000 tweets and reports the time it has received more “Retweets” (A “Retweet” in English is when a user takes on Twitter content and shares it with his followers).

There are several tools that are able to improve the efficiency of how we communicate and interact on Twitter. But my advice to maintain a balance is determined by the time most convenient for you to share any information.

Make sure you project your personality through social profiles. It can be the difference for creating healthy relationships.

Latin CACS – Corporate Guidelines for Social Media Efforts

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Identifying dangerous messages in social platforms?

Every day, users of platforms like Twitter and Facebook receive messages that contain malicious links and malware that can sacrifice your privacy and also spread malware via networks and computers.

My experience as a security advisor makes me even more careful with many of these malicious messages sent via a public or private channel.

They usually use three factors to identify whether a message is malicious or not:

Language of Message

Only a small part of my contacts send me messages in both English and Spanish. When I receive a message in English of a person who usually communicates with me Spanish it automatically raises my suspicion. So I normally analyze and review the message with more detail. If I have another way of communicating what that person, I try to communicate via another channel to verify if that person did intend to send me a link or message.

Unusual message with a shortened link

In many cases, people who send malicious links use url shorteners to mask them. If you find a message that is completely off topic be extra careful when clicking the link. The best way to see if the link is safe is to visit one of many tools available to validate if a link is malicious or not.


A message that spikes your Curiosity

Most messages that have a malicious link, are those that offer unique information that triggers curiosity. These are the most dangerous because they use phrases which make shut down your thought process very easily and you feel like just clicking on the link. Examples of phrase I’ve seen are:

“I found this article which speaks negatively of you and your company”

“I found these embarrassing pictures of you here”

“I want you to share these private images”

There are multiple ways to identify when you receive a message that could be malicious. But most importantly, tell your contact what happened, as soon as you notice unusual activity.

If in case you see that the user is unknown or looks like a spammer please contact the security team of the platform/

Similar to how you go should be alert, in the virtual world you need to be as alert to identify any threats and not let them expose any of your vulnerabilities.

Any other advice on how you can further detect these situations and what to do?



Importance of Different Languages for a Small Business Website

Our own Raúl Colón which also works with Human Business Works  as a strategic partner, talks with Eric Lunquist about the importance of small business’s to apply different language applications to their websites.

We want to thank Human Business Works, Chris Brogan, Rob Hatch, Jacqueline Carly, Tyler Pyburn and the rest of the Pulse Network Team for this great opportunity and a great experience I had in Inbound Marketing Summit.

3 Key iOs Applications for Small Business

I have written a series of posts around my favorite iPad applications and I want to include 3 more to the list that I use primarily for business.


I use keynote on my iPad as a backup when I am going to give a presentation. I make sure I move a copy onto my iPad so in case my computer does not work, I have a way of moving over to my iPad and still get the presentation done. I also make sure to take my iPad-to-VGA adapter so I can plug in my iPad to a VGA presenter or port.

Keynote on iTunes



I use Batchbook for many things. I create my key contact forms in Batchbook. Batchbook then takes care of sending me a copy of the message and storing that information on the cloud. I mainly use Batchbook from my desktop but when I am outside of my office the iOs app allows me to do many things that help keep me on track. The iOS features include:

  1. Dashboard – It keeps me up to date on the activity of the contact forms for my clients and myself
  2. List of Contacts – It keeps my list of contacts. If I accidentally deleted a contact on my iPhone I can easily switch over and grab the information there.
  3. To Do – It can create to do lists and add my tasks. It also has an email address you can use to send your tasks and it will save them for you.
  4. Deals – If you are working on a lead this will help you keep track of your wins and losses, deals that are pending, and if have not received a response. This is my favorite feature because it helps me stay up to date on everything that is going on.


Batchbook on iTunes



Out of all the applications I use on my iPad, Macbook, and iPhone this is the application that I use the most collectively. Things has an easy way of creating tasks on the Mac.

Just drop a page, folder, file, content, email, or any item and it will create a task so you can return to it. It has multiple ways of filtering things from the aspect of project, area, team members, and by dates. It synchs with my Mac, iPad, and iPhone but it needs to be on the same network, something that hopefully will be improved soon.

Things needs to include the feature of sharing tasks with team members. This will clearly separate them from any other software. The best feature of Things is the user interface and how you can easily use it in many ways as soon as you open it.

Things on iTunes


Are there other apps you recommend for Small business owners on iOS or any other device?





Five Keys to Look For When Searching for a Website Development Partner

photo credit by ~Brenda-Starr~

This is a guest post from my good friend Margie Clayman one of the most creative and complete online writers on integrating marketing and social media. I read her blog almost every day and I learn lots from all the great info she shares. 

I wanted Margie to share from her perspective what she looks for in a web developer and here it is:

By Margie Clayman

Along with just about everything else in the business world, websites have at one time or another been pronounced “dead.” There have been articles about how mobile will kill the internet, how websites won’t be needed anymore…you’ve probably seen plenty of those posts yourself.

For now though, websites remain an integral part of a company’s marketing scheme. A website is your Grand Central Station. Traffic from any part of your marketing campaign – advertising, PR, Social Media – can all be driven right to your website. You can tell your story there. You can sell your products there. You’re in charge.

Given all of that, designing a website that will really work for you is absolutely essential, and not everyone has the skill to create sites that are productive for the company. There is the aesthetic, sure, but there’s also the navigation, the SEO aspect, the copy, and the actual skeleton of how the site will be used. To do it right, you’ll need help. But how do you pick the right person or company to help you get your website to the highest quality point possible? Here are some pointers.

  1. Make sure they’re interested in learning about your businessThese days, if a consultant of any kind comes into your business and says, “You don’t need to tell me anything. I know it all!” Kick them out right away. Because here’s the thing – they don’t know about you. They don’t know about your customers. Make sure your website partners take a real interest in learning about how you interact with your customers, what you want to provide to your customers online, and how you feel your customers want to interact with you online.
  2. Look for a variety of skills: A lot of times, a website developer will be excellent at one particular thing, but they will have a big learning curve when it comes to other kind of work. If you’re just looking for a website for right now, that can be okay, but if you want to develop a long-term relationship with a website developer, you need to make sure they will be willing to evolve along with the technology. Will you need an e-commerce site someday? Will you need special forms programmed into your site? These are things your website partner should be able to help you with over the long term.
  3. Look for Social Media experience: These days, a website developer really needs to have at least a passing familiarity with how Social Media works. In particular, they need to know how to do things you might want to do to enrich your visitors’ experience. For example, your website partner should know how to add a Twitter feed and/or badge to your site, or perhaps a link to your Facebook fan page. They should know how to incorporate a blog with your corporate site. If you say Twitter and your prospective partner looks out the window to see the pretty bird, you know you have a problem.
  4. Familiarity with Google Analytics or other analytics programs are a must: We are living in the era of accountability. Once your website is up, you’re going to want to make sure you can track how it’s performing and whether other channels are successfully driving traffic there. A website is increasingly becoming a moving target, and analytics is (so far) the single best way to evaluate what works and what doesn’t. A web developer with experience in or knowledge of analytics programs, including the basic step of installing tags onto your site, is basically a necessity today.
  5. If they don’t know what SEO stands for, keep looking: A web developer likely will not be the person who optimizes your website, but they should be able to communicate effectively with whomever is optimizing your website. They should understand how to name pages effectively, what meta tags are and how to develop pages so that there are keyword rich h2 tags. They should also be open to updating copy as you add more keywords into the mix. If the eyes glass over as you discuss this stuff, you’re going to end up in big trouble.

So there are five key things to look for when you’re searching for a website developer. Whether it’s a single person or a firm, you need to make sure that you impress upon them the importance of these items, along with anything else that is important to you and your customers.

Did I miss something important? How do you select your web development team? Let’s talk about it!

Learn More About the Author

Margie Clayman works for Clayman Advertising, Inc., a third-generation Akron, Ohio marketing firm. Margie is a proponent of carefully planned Social Media marketing, she’s passionate about fully integrated marketing.

Follow him on twitter @margieclayman


Identifying Other Lines of Service that Complement Your Current Ones

As a small business we are always trying to find ways to be lean enough to make changes to keep our business running in different business cycles.

We are constantly changing our menu offering in areas where we might be able to serve our old clients better and attract new clients. Some of these new services pop up as ideas when we listen to our clients and audience.

Our First Client

Our first translation services customer for was John Jantsch (Author of Duct Tape Marketing and The Referral Engine: Teaching Your Business to Market Itself – affiliate link). John needed some legal documents translated from English to Spanish. Thanks to our friend @mark_hayward we where able to identify the opportunity and find a resource in our network of partners that could deliver a quality legal document translated in Spanish.

I did use my good friend Chris Brogan as a reference for that small job, and Chris identified the opportunity of offering translation services from English to Spanish and vice versa. This was a great idea since we offer services where we communicate and create content in multiple languages.

Implementing the Idea

After weeks of planning, identifying resources, and getting things in order, I can gladly say that we executed on Chris Brogan’s advice by adding translation into our services menu.

Thankfully we have great resources as friends and supporters of CIMA IT Solutions.  This increases the opportunities for us to serve our clients better and helps us build our business organically.

How do you identify when a New Service is needed?

Do you keep your service menu fresh?

by Daquella manera