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Identificando Nuevas Líneas de Servicios

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Al ser una pequeña empresa siempre tratando de buscar maneras de cómo ser suficientemente ágil para mantener nuestro negocio corriendo durante los diferentes ciclos de negocios.

Constantemente cambiamos nuestro menú de servicios en áreas dónde posiblemente podríamos servir a nuestros clientes existente mejor y para atraer nuevos clientes. Los nuevos servicios son creados a base de ideas que surgen al escuchar a nuestros clientes existentes y potenciales.

El primer cliente que le dimos servicios de traducción fue a John Jantsch (autor del libro de negocios Duct Tape Marketing y The Referral Engine: Teaching Your Business to Market Itself). John necesitaba unos documentos legales traducidos de Inglés a Español. Gracias a nuestro amigo @mark_hayward pudimos identificar esta oportunidad y encontrar un recurso en la red de nuestros socios que pudo crear un documento de calidad traducido al español.

Para esa oportunidad utilizamos a nuestro amigo Chris Brogan como referencia para el pequeño proyecto. Chris también identificó la oportunidad de ofrecer los servicios de traducción de Inglés a Español y vice versa. Esta excelente idea va de la mano con servicios que ya ofrecemos en dónde nos comunicamos y creamos en múltiples idiomas.

Luego de semanas de planificación identificando recursos y poniendo las cosas en orden podemos decir que logramos poner la idea de Chris Brogan como otros servicios en nuestro menú de servicios.

La suerte de tener tan buenos recursos como amigos y apoyando a CIMA IT Solutions nos mueve a intentar nuevas cosas. Esto aumenta las oportunidades de poder servirle a nuestros clientes mejor y ayuda a crecer nuestra empresa.

¿Cómo ustedes identifican una nueva línea de servicio?

¿Cuán fresco esta su menú de servicios?

Identifying Other Lines of Service that Complement Your Current Ones

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As a small business we are always trying to find ways to be lean enough to make changes to keep our business running in different business cycles.

We are constantly changing our menu offering in areas where we might be able to serve our old clients better and attract new clients. Some of these new services pop up as ideas when we listen to our clients and audience.

Our First Client

Our first translation services customer for was John Jantsch (Author of Duct Tape Marketing and The Referral Engine: Teaching Your Business to Market Itself – affiliate link). John needed some legal documents translated from English to Spanish. Thanks to our friend @mark_hayward we where able to identify the opportunity and find a resource in our network of partners that could deliver a quality legal document translated in Spanish.

I did use my good friend Chris Brogan as a reference for that small job, and Chris identified the opportunity of offering translation services from English to Spanish and vice versa. This was a great idea since we offer services where we communicate and create content in multiple languages.

Implementing the Idea

After weeks of planning, identifying resources, and getting things in order, I can gladly say that we executed on Chris Brogan’s advice by adding translation into our services menu.

Thankfully we have great resources as friends and supporters of CIMA IT Solutions.  This increases the opportunities for us to serve our clients better and helps us build our business organically.

How do you identify when a New Service is needed?

Do you keep your service menu fresh?

by Daquella manera

Nuestro Portal de Internet en Dos Idiomas

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Hace varias semanas decidimos traducir nuestro portal de Internet corporativo a Español para convertirlo en un portal bilingüe.

Los beneficios de crear un portal en Español, el cual es una traducción del portal corporativo en Inglés, nos ha brindando excelentes resultados. Hemos logrado tener comunicación con posibles clientes en México que leyeron algunos de nuestros artículos que traducimos al Español. Ellos se encuentran muy interesados y nos brinda la oportunidad de dar apoyo a recursos remotamente.

El cambio logro aumentar el transito visitando a nuestro portal de una manera significativa. Las personas están encontrando el contenido que hemos escrito en varios idiomas gracias a las herramientas de búsqueda como Google y Bing.

Nos encontramos en el proceso de traducir el portal completamente a Español con la posibilidad de que Google y otras herramientas ayuden a posibles clientes a encontrar el portal de los servicios que brindamos.

Creo que subestimamos el valor de tener el portal en ambos lenguajes y si hubiésemos encontrado lo beneficioso que es lo hubiéramos hecho hace un tiempo atrás. Nos encontramos en negociaciones para cerrar nuestro primer negocio basado en contenido que creamos en español y de esa manera demostramos el valor que tuvo un solo artículo.

¿Estará su empresas perdiendo la oportunidad de encontrar clientes cuándo buscan contenido en Español u otro idioma?

Si piensas que necesita traducir el portal de Internet o cualquier otra documentación a otro idioma se puede comunicar con nosotros y con gusto le podemos orientar.

 

Turned Our Website into a Bilingual One

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A few weeks ago I finally decided to translate my corporate website and make it a bilingual website.

I would love to do that with my blog but I don’t have the time to translate most of the content. I also know that I don’t have access to someone reviewing my work day by day with strong Spanish grammar knowledge but I had to give it a try and so far we have had very positive results.

The benefits of creating a Spanish site mirroring my English corporate website has brought me some results already. I have been contacted by possible clients in Mexico that read some of the posts we wrote in Spanish and are interested in seeing how I can support some of their efforts remotely.

I have also been able to create traffic for my site significantly. People are finding the content I have written in both languages on the search engines and are stopping by my site to find more information. I am in the process of translating a few more posts so I can fully leverage the benefit of Google finding content on my site for people searching for relevant services for their specific needs.

I would have never guessed how effective it was to have my site in both languages. We are about to close our first big deal due to one post that we created on the site.

Are you missing out on customers because they prefer to search for content in Spanish or another language?

If you need us to help you, please let us know how we can help you with moving your site to a multi-lingual website.

 

CIMA goes along for the ride with Food Truck Freak in Chicago

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As we write this, we are craving some of the Vegetarian options on some of the food trucks that can be located with the FoodTruckFreak.com .  I have to say that we are more than happy to be part of this awesome concept.

We want to thank Alex Levine for choosing CIMA IT as her business partner to help people in Chicago find their favorite food trucks. The website, in its Initial Phase, has the following:

  • Profiles of Food Trucks with
    • Yelp Reviews
    • Facebook Like Box
    • Foursquare Check Ins
    • Latest Tweets
    • Next Stop on Schedule
  • A Food Truck Locator
  • Truck menu
  • A comment area so people can leave their opinions on each food truck.
  • Blog with reviews of food trucks and experiences.

There are many extras to be added to the site. So if you are in Chicago or are planning to visit, stop by the site and take a look at the options these great culinary artists present to the public on wheels.

With just a few days as a live page, FTF has been mentioned in three news articles; one from London and two from Chicago:

Food Trucks are in gear to stay : Writes about how some people in the Food industry think that Food Trucks have come to a lull or will see its demise soon but sites like FTF prove otherwise.

 

Food Truck Freak helps you find trucks without Twitter Fuss : Writes about how FTF’s site has a feature that allows you to know where the food truck will be located in advance instead of guessing or checking twitter.

Stop the Twitter Stress! Find all your favorite Food Trucks the Easy Way : Writes about how FTF’s site aggregates and facilitates finding your favorite food trucks in one spot.

Our best wishes to @alexklevine and the rest of the FoodTruckFreak.com team.