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Stay away from the Spam Trap

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Although no reputable business would use email harvesting, list buying, or uses email addresses that did not request to be opt into their communications there are many that still decide to do so.

Spam Traps are set up at many companies to limit the traffic of spam entering.

How can your emails end up being held by the Spam Trap?

According to this article named Spam Traps 101 having poor list sources, list poisoning, and list aging can get your communications held by the spam trap.

How to Avoid  the Spam Trap?

If you want to avoid falling into the spam trap feel free to browse back to the previous article 4 Ways Of Keeping Your Email List Fresh and also follow these suggestions:

  • Avoid Words like
  • Avoid Repeated Punctuation “!” and “$”
  • Run into a Grader
  • Avoid “From” Email Addresses like “mail@” & “sales@”
  • Don’t send too often

Any other suggestions on how to stay away from the Spam Trap and keep an effective distribution list?

photo credit : pandemia

 

4 Ways Of Keeping Your Email List Fresh

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Fresh Strawberries
Some businesses forget the importance in building their email distribution list in an effective and healthy way. As part of our Effective Email Marketing posts we thought it was key to start off with the importance of the Email distribution list.

In my opinion most people fail when they don’t update their email distribution lists and make sure they are fresh.

Many companies use these lists that include old and invalid email addresses. Others decide to build their lists with practices which can be even detrimental to establishing quality relationships.

These 4 factors might be might be helpful to your effort:

    100% Opt In

    Everyone on your list should have requested to be on the list or you should have gotten permission from the recipient. Sounds pretty basic but every day I see how companies fail greatly in asking for permission.

    Keep them Clean

    Keep your list clean by Offering an Option to be removed.  The Opt Out option also improves the probability of having an engaged audience that wants to listen or read your communications. This also increases the probability of your audiences or community responding to your calls to action.

    Re-Fresh

    Have users re-confirm once a year so you can also clear out emails that people no longer use.

    Don’t Buy Lists

    Buying lists can be detrimental to your effort but can also get you into a lot of trouble. If your intentions are to reach people that are interested in what you have to say make sure you build your list up with the previous factors and stay away from buying a list.

Have other tips on keeping your Email list Effective? Feel free to Share.

Photo Credit by coolmikeol

 

Effective Email Marketing

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I constantly see so many emails from local companies that decide to include me in there email distribution list without my consent I decided to do a bit of research and outline some of the key things that should happen for your email marketing to be effective.

  • Email Distribution List
  • Stay away from the Spam Trap
  • Sweeten the Deal
  • Promise and Deliver
  • Enticing Subject Lines
  • Content that converts
  • To Navigate or Not to Navigate
  • Call to Action

In the following days I will be explaining the previous points that I think can make your email marketing effort a healthy and effective one.

If you don’t want to miss each update I recommend you to subscribe to our Newsletter to get updates via Email

How do you manage your email marketing efforts? What tools do you look for?

Photo Credit: Nick Saltmarsh

 

New Partnership with Curata

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curata_certified_partner

We are very happy to announce our Partnership with Curata (by HiveFire Inc). Our friend @chrisbrogan recommended working along them to provide more options.

As a Curata Certified Partner we are able to provide another opportunity for our clients to provide great content to their communities at a fraction of what it would cost doing the traditional way.

What is Content Curation?

Content curation is the ability of continually finding a way of organizing and sharing the best and most relevant online content on a specific issue or topic.

How Can Using Curata for Content Curation Help You?

Curata can facilitate content curation and do the following:

  • Increase Quality Traffic
  • Nurtures leads
  • Strengthen Brands
  • Builds Thought Leadership

Why Use Content Curation!

  • Increase brand visibility
  • Achieve though leadership for your brand
  • Enhance engagement with your audience

When to use Content Curation

  • When going into a new market
  • Positioning your brand as a leader
  • When you want to get relevant and stay relevant
  • Amplifying social media engagement

Want to learn more on how  Using Content Curation can benefit your organization feel free to contact us?

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About HiveFire, Inc.
HiveFire provides easy-to-use marketing solutions for content curation and content marketing. HiveFire’s product, Curata, allows marketers to quickly curate content on specific issues or topics in order to establish thought leadership, own industry conversations and drive qualified web traffic. HiveFire was founded in 2007 and is headquartered in Cambridge, Mass. For more information, visit www.GetCurata.com.

Congrats to @JitterJam Named “Company to Watch”

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We are very happy to congratulate JitterJam and its CEO Ric Pratte (@ricpratte) on being chosen “Company to Watch” on ZDNet 2011 CRM Watch List.

We are re-sellers of Jitterjam a Social CRM software which facilitates improving your relationships with customers online by reducing many manual tasks in monitoring social media and other online resources.


JitterJam Named “Company to Watch” on ZDNet 2011 CRM Watch List

We can wait till we can get more customers on board this great software so it can be a win situation for our clients, @cimapr, and our friends at @jitterjam.

Want to learn more about JitterJam feel free to contact us we can gladly schedule a Demo on how you can improve your Social Media Monitoring.

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About JitterJam JitterJam is a web-based Social CRM system that helps businesses and brands Turn Conversations into Customers™. JitterJam combines social media monitoring, an intelligent contact database and a multi-channel digital marketing platform into a single, integrated system. Consumer-facing businesses, brands, agencies and consultants are using JitterJam to capture relevant conversations on the social web and turn them into lasting, trusted customer relationships with new opportunities for revenue growth.