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Geotagging

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Geotagging is the process of adding geographical identification metadata via a variety of means such as a photograph, videos,websites, sound, text messages “SMS”, and sources of “RSS” serving for georeferencing.

The data consists of coordinates that identify the longitude and latitude of where the multimedia file originated. Other information that may be included is:

  • Altitude
  • Name of Location
  • Street
  • Postal Code

You Might not realize that you have Geotagged media but here are some common ways where media is Geotagged.

Mobile Phones

Many mobile phones will put the geotag to several actions you might execute like for example when you take a picture. There are several applications that use the data generated by your phone to provide information of locations near you.

Social Media Platform

Twitter, Facebook, and other platforms use the metadata of geotag to post where you are and where you published an update to the platform.

Weather Applications

Applications that provide weather information by taking the geotag of your location from your computer or mobile phone to provide information about the weather around you.

Organize Photos

Several applications use geotags to organize your pictures depending on where they were taken. Extremely useful when one tends to store photos for long periods of time without taking the time to organize them.

Applications with a Map

Applications that facilitate finding a user or location based on a geotag created. For example if you want to find an audience at a certain location which you would like to share content or even a deal.

In general geotags locations help create virtual maps on actions taken around certain areas. Geotags help create applications that can have many uses to help us in business or on the personal side (even for entertainment).

If you want to learn more on how you can use Geotagging for your business or personal purposes feel free to ask in the comments area.

Difference of Facebook page, profile and group

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To clarify possible questions within the differences of a profile, page and a Facebook group I want to share the primary purpose for which of each are used.

Profile is a key part of Facebook and It is the most used by everyone. Each user has a personal profile, while the group is a place where, initially, Facebook allowed companies and groups have the ability to communicate.

The personal profile allows you to create a private space where you can share updates, photos, links, news, ask questions among others. All users of Facebook should have your personal profile to use other social networking features.

Groups provide an enclosed space for small groups of people to communicate about their common interests. Groups can be created by any user.

Pages allow the real organizations, businesses, celebrities and brands to communicate with your audience. The pages can only be created and managed by authorized representatives and officers of each organization, entity or company.

In simple words:

Profile – Each user has a profile for personal use.

Group – Center for common interests.

Page – Place of a brand, celebrity, organization, and / or company official on Facebook.

In more detail, these are the things you can do in each of them according to Facebook:

Profile

  • Privacy: visibility of information published in a profile can be controlled by the privacy options.
  • Public: Depending on how your privacy settings are set the public may
    send an invitation to create a
    connection. If you wish, you can limit invitations and who can see your public profile.
  • Communication: The updates can be viewed by
    users with whom you have a connection. Any updates you make on other profiles or pages will be created
    under his name.

Pages

  • Privacy: information of a page and its
    updates are public and generally
    accessible by most people on Facebook.
  • Public: Any person
    or user can click the “like” on a page and create a connection to receive news and
    updates. There is no limit on how
    many people can click “like” on a page.
  • Communication: Administrators of a page can
    share updates under the name
    of it. Updates are
    displayed in the “News feed”
    of the people who gave him “like”
    on the page. Administrators
    can also modify the
    tabs of the pages and review the statistics of activity and growth.

Groups

  • Privacy: In addition to having an open group to the public,
    there are more privacy options available for groups. In secret
    and closed group makes
    its updates visible only to other group
    members.
  • Public: Group members must be
    approved and added by other members.
    When a group reaches a certain size certain features are
    limited. The most useful groups tend to be the one
    created to share with some people we know.
  • Communication: In groups, members are notified as their main option. Group
    members can participate in “chat,
    upload photos to albums shared document collaboration, and invite all members to group events.”
Any further questions regarding the differences? Feel free to ask in the comments area!

When is the best time to send a "Tweet"?

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The reason we want to use tools like Twitter, Facebook, and Google Plus is to allow us to share our ideas in a public forum. We all want our content to be seen and some we care more about this than others.

A question I have heard many times is what time it is more practical to send a “Tweet”. On the question seems simple, has a high degree of complexity to only answer in a sentence. There are several factors that can be used to understand what time it is more favorable to publish something. Or at what point is more likely to be seen.

To determine at what time or day you can try the following tips.

Use tools to measure and view statistics on how many people oppressed shared links. There acortadotes address cyber and tools such as bit.ly Hootsuite for reviewing reports on how the ecosystem reacted Twitter to link you shared.

Observe the times where most of your contacts or followers are connected and interacting online.

This way you can make an estimate of when it would be more favorable share something important, because you know beforehand the time is more likely that his followers see it.

You can also try using tools such as Tweetwhen. This tool checks your last 1,000 tweets and reports the time it has received more “Retweets” (A “Retweet” in English is when a user takes on Twitter content and shares it with his followers).

There are several tools that are able to improve the efficiency of how we communicate and interact on Twitter. But my advice to maintain a balance is determined by the time most convenient for you to share any information.

Make sure you project your personality through social profiles. It can be the difference for creating healthy relationships.

3 Key iOs Applications for Small Business

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I have written a series of posts around my favorite iPad applications and I want to include 3 more to the list that I use primarily for business.

Keynote

I use keynote on my iPad as a backup when I am going to give a presentation. I make sure I move a copy onto my iPad so in case my computer does not work, I have a way of moving over to my iPad and still get the presentation done. I also make sure to take my iPad-to-VGA adapter so I can plug in my iPad to a VGA presenter or port.

Keynote on iTunes

 

Batchbook

I use Batchbook for many things. I create my key contact forms in Batchbook. Batchbook then takes care of sending me a copy of the message and storing that information on the cloud. I mainly use Batchbook from my desktop but when I am outside of my office the iOs app allows me to do many things that help keep me on track. The iOS features include:

  1. Dashboard – It keeps me up to date on the activity of the contact forms for my clients and myself
  2. List of Contacts – It keeps my list of contacts. If I accidentally deleted a contact on my iPhone I can easily switch over and grab the information there.
  3. To Do – It can create to do lists and add my tasks. It also has an email address you can use to send your tasks and it will save them for you.
  4. Deals – If you are working on a lead this will help you keep track of your wins and losses, deals that are pending, and if have not received a response. This is my favorite feature because it helps me stay up to date on everything that is going on.

 

Batchbook on iTunes

 

Things

Out of all the applications I use on my iPad, Macbook, and iPhone this is the application that I use the most collectively. Things has an easy way of creating tasks on the Mac.

Just drop a page, folder, file, content, email, or any item and it will create a task so you can return to it. It has multiple ways of filtering things from the aspect of project, area, team members, and by dates. It synchs with my Mac, iPad, and iPhone but it needs to be on the same network, something that hopefully will be improved soon.

Things needs to include the feature of sharing tasks with team members. This will clearly separate them from any other software. The best feature of Things is the user interface and how you can easily use it in many ways as soon as you open it.

Things on iTunes

 

Are there other apps you recommend for Small business owners on iOS or any other device?