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Geotagging

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Field Image

Geotagging is the process of adding geographical identification metadata via a variety of means such as a photograph, videos,websites, sound, text messages “SMS”, and sources of “RSS” serving for georeferencing.

The data consists of coordinates that identify the longitude and latitude of where the multimedia file originated. Other information that may be included is:

  • Altitude
  • Name of Location
  • Street
  • Postal Code

You Might not realize that you have Geotagged media but here are some common ways where media is Geotagged.

Mobile Phones

Many mobile phones will put the geotag to several actions you might execute like for example when you take a picture. There are several applications that use the data generated by your phone to provide information of locations near you.

Social Media Platform

Twitter, Facebook, and other platforms use the metadata of geotag to post where you are and where you published an update to the platform.

Weather Applications

Applications that provide weather information by taking the geotag of your location from your computer or mobile phone to provide information about the weather around you.

Organize Photos

Several applications use geotags to organize your pictures depending on where they were taken. Extremely useful when one tends to store photos for long periods of time without taking the time to organize them.

Applications with a Map

Applications that facilitate finding a user or location based on a geotag created. For example if you want to find an audience at a certain location which you would like to share content or even a deal.

In general geotags locations help create virtual maps on actions taken around certain areas. Geotags help create applications that can have many uses to help us in business or on the personal side (even for entertainment).

If you want to learn more on how you can use Geotagging for your business or personal purposes feel free to ask in the comments area.

Should I use Google + for my business?

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Every time that a new Platform emerges, many of us are thinking about the benefits our businesses can get from them. Google + is currently available for some users. At the moment Google has temporarily stopped new from joining.

This is a good testing ground when trying to figuring out what Google + can leverage over other platforms like Facebook or Twitter when you are one of the first to use it.

I guess no matter what platform you decide to use you have to look at it from the perspective of being able to enhance the process of meeting your business goals and always keep that in mind.

So many people jump into every platform with only one thing in their mind and that is selling and marketing.

Thankfully the early implementers have created a good ambience in the Google + eco system that  leaves a lot of opportunity for exploration with very few people pushing their products on to you for the moment. It is time for every business owner to strengthen relationships and get to know other people on this platform.

So my business advice for Google + : Get to know the people with access and see how you can help your customers with this new tool.

If you are new to Google + this video created by our friend @chrisbrogan can give you a quick idea on how to start using it.

@chrisbrogan also wrote this awesome list on 50 ideas and opportunities where he thinks Google+ can benefit all of us. I would recommend you to take a look at his unique ideas.

Feel free to add me on  Google + (http://bit.ly/RcolonPlus)

Keeping Followers Interested With #FollowFriday

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FollowFriday.com6 recommendations to Unleash the Power Of FollowFriday

If you are just starting on twitter who should you start following? I think everyone new on twitter runs into the same situation. How about if you are a business how do you gain followers?

In my opinion I see the benefit of growing your followers organically. I have seen many companies with new presence on twitter spamming and following as many people on twitter as they can get a hand on. Personally I think they should really focus on earning followers (without spamming), establishing relationships, and keeping those followers.

On twitter I have been a huge advocate for #FollowFriday and the Spanish version of #VivaViernes. The #FollowFriday hashtag was initially created and suggested by @micah on twitter. As you can see the first #FollowFriday Tweet below.

[blackbirdpie url=”http://twitter.com/micah/status/1124262248″]

For individuals it is a great way to share top people to follow on Twitter. It also gives you the chance to find recommendations from friends who they think deserve your attention. If you actually take those benefits and transfer them to a business account I see many advantages.

Getting back to actually maintaining your users by using #FollowFriday we recommend:

  1. Give a short description of your opinion on a user or what they tweet about. If you also see they are aligned towards efforts that your followers or yourself are an advocate for make sure to mention them.
  2. Opt Out if you are not going to give it your genuine touch. I see many people just creating lists of people but if you really want your followers to feel that you are mentioning them because they mean something to you then you should at least accompany the #FollowFriday with a short description of why you think they should be followed.
  3. Categorize your #FollowFriday. If you want to recommend a list of users who have something in common. Example if you follow a group of Web Designers then you can mention the category small phrase and the users recommended.
  4. Recommend People with High Impact Tweets. If you consider that a certain user is impacting you and might have a high impact with other users this is a user you might want to recommend.
  5. Take care of users who share Helpful Tweets. If you find that you ask a question and one of your users is actually replying with help or assisting other users in your list what better way to be grateful than with a recognition accompanied by a #FollowFriday.
  6. Most Interactive users with your account should be mentioned. I personally created a list of the Top 40 people who I interact with and usually I use that list as a guideline to send out my #FollowFridays

Overall search for the best option of the #FollowFriday to fit your business needs. I constantly switch them up and would recommend you to try or even mix my recommendations.

I also recommend you to visit Followfriday.com (@followfridaycom) which is a great new tool to measure how many #FollowFridays a user has received.

It also gives you a few tools to help you be grateful for the people who mentioned you with the #FollowFriday hashtag.

Are you using #FollowFriday for any business purpose?

How do you use your #FollowFriday?

Any other suggestions on how to keep your users interested?

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