CIMA IT Solutions

Triggering the Expected Results from your Online Efforts.

  • Hire Us
  • Clients
  • Contact
  • Information Protection & Security
  • Business Process Improvement
  • Business Continuity Management
  • Compliance and Privacy Management
You are here: Home / Archives for Facebook

When not to use Groupon or other Discount Sites

January 3, 2013 by Raul Colon

As a small business we are always trying to keep track of our expenses and save money for those days that might be extra rainy. As advisors to other small business owners, we are always providing cost effective methods for advertising to obtain new or returning clients.

Filling a Void for Slower Times of the Year

Our latest client, Fit911 Studio’s owner Andres Vazquez was looking to fill a void for those clients who go away on vacation during the holiday month of December. If you have ever frequented Puerto Rico during the holiday season, things don’t get back to normal until after January 6th .

We talked about several options with him and he brought up using Groupon to offer some packages for new clients. We were talking to another person who had used Groupon to sell some pastries and she explained how it was more costly than profitable. We relayed this information to Andres and we suggested using Facebook ads to obtain those new clients.

Facebook Ad and the Ultimate Payoff

He gave us the permission to create the ads, and ultimately he gained 15 clients; five more than he had hoped for during this slow period. Four options were offered to individuals looking to get a jump-start on their new year’s goals.

Our recommendations for this small business owner paid off and now the excellent staff at Fit911 Studio will train new clients.

Although the popular thing is to appear on sites that are promising potential clients up to 90% discount on your services, a small business must evaluate how profitable this will ultimately be for them.

So before you end up giving most of your profit to Groupon and the other discount clones, ask yourself these questions:

How much will Groupon and other discount sites take from your profit?

What other alternatives are there for advertising on the web along with your blog?

If you are having problems with coming up with a creative way to advertise your services, we can help you with a brainstorming session. In our next blog post, we will talk about how short sessions with CIMA IT Solutions Corp. can be a positive outcome for current and future projects.

 

If your interested in finding out how to kick start any new effort or project drop us a line or two and we can gladly advance you that info via email.

 

 

Filed Under: Blog, Facebook, Small Business, Uncategorized Tagged With: Facebook, Groupon, Marketing, Small Business

Difference of Facebook page, profile and group

October 13, 2011 by Raul Colon

To clarify possible questions within the differences of a profile, page and a Facebook group I want to share the primary purpose for which of each are used.

Profile is a key part of Facebook and It is the most used by everyone. Each user has a personal profile, while the group is a place where, initially, Facebook allowed companies and groups have the ability to communicate.

The personal profile allows you to create a private space where you can share updates, photos, links, news, ask questions among others. All users of Facebook should have your personal profile to use other social networking features.

Groups provide an enclosed space for small groups of people to communicate about their common interests. Groups can be created by any user.

Pages allow the real organizations, businesses, celebrities and brands to communicate with your audience. The pages can only be created and managed by authorized representatives and officers of each organization, entity or company.

In simple words:

Profile – Each user has a profile for personal use.

Group – Center for common interests.

Page – Place of a brand, celebrity, organization, and / or company official on Facebook.

In more detail, these are the things you can do in each of them according to Facebook:

Profile

  • Privacy: visibility of information published in a profile can be controlled by the privacy options.
  • Public: Depending on how your privacy settings are set the public may
    send an invitation to create a
    connection. If you wish, you can limit invitations and who can see your public profile.
  • Communication: The updates can be viewed by
    users with whom you have a connection. Any updates you make on other profiles or pages will be created
    under his name.

Pages

  • Privacy: information of a page and its
    updates are public and generally
    accessible by most people on Facebook.
  • Public: Any person
    or user can click the “like” on a page and create a connection to receive news and
    updates. There is no limit on how
    many people can click “like” on a page.
  • Communication: Administrators of a page can
    share updates under the name
    of it. Updates are
    displayed in the “News feed”
    of the people who gave him “like”
    on the page. Administrators
    can also modify the
    tabs of the pages and review the statistics of activity and growth.

Groups

  • Privacy: In addition to having an open group to the public,
    there are more privacy options available for groups. In secret
    and closed group makes
    its updates visible only to other group
    members.
  • Public: Group members must be
    approved and added by other members.
    When a group reaches a certain size certain features are
    limited. The most useful groups tend to be the one
    created to share with some people we know.
  • Communication: In groups, members are notified as their main option. Group
    members can participate in “chat,
    upload photos to albums shared document collaboration, and invite all members to group events.”
Any further questions regarding the differences? Feel free to ask in the comments area!

Filed Under: Blog, Uncategorized Tagged With: Facebook, Resources, Social Media

33 essential apps to transform your Facebook Page from “Boring”…

February 17, 2011 by Raul Colon

Image of Facebook aps

Guest post by @tommyismyname.

One of the best parts about Facebook as a platform for marketing your business are all of the ways to enhance the experience and make yourself stand out from the rest of the competition.

Aside from†using photos to stand out †in the News Feed there are a number of applications that create an interactive experience directly from the News Feed. Other applications are designed to draw people into your page and encourage interaction that way.

Either way, I’ve compiled a list of 33 of my favorite apps that are essential to giving the fans of your Page a completely unique experience.

[Read more…]

Filed Under: Blog, Uncategorized Tagged With: Facebook, Resources, Social Media, Tools

Get alerts from your Facebook Pages

January 27, 2011 by Raul Colon

Just as they advertise on there page HyperAlerts is the feature facebook forgot. Thanks to our friend @julito77 I was able to sign up to this service so I can get alerts periodically when someone does post something on the Multiple Facebook Pages I manage.

This feature is something that cuts down the time from when someone posts something on the Facebook page to the administrator responding.

Before I would use a dashboard in hootsuite that gave me the opportunity to look at multiple accounts at once but it was still a manual process.

Feel free to sign up for the beta version.

http://alerts.hyperinteraktiv.no/

What other features would facilitate the monitoring and use of your facebook page?

Filed Under: Blog, Uncategorized Tagged With: Facebook, Resources, Tips, Tools

  • IT Solutions
  • Company
  • Contact

CIMA IT Solutions Copyright © 2025 · Squeezed & sweetened by Limonade

Copyright © 2025 · Enterprise Pro Theme on Genesis Framework · WordPress · Log in